Lets say you have a concert in two weeks. How would you normally advertise such a thing? Word of mouth? Handbills? Posters on phone poles? Ads in newspapers? Text messages to your friends? Facebook, MySpace, and Twitter Posts? An email blast? Writing a blog post?
Self promotion can be a lot of work. Sometimes all we have time for is a few email reminders, a post on MySpace and a text message on the day of the show.
Given the limited time and energy you have to advertise for a gig, what’s the most effective way to spend your energy?
Lets flash forward to the night of your show. You’re staring at your audience from the stage. The room is packed. They’re all smiling back at you–hanging on your every word.