Digital Mixtapes: Case Study – Lil Wayne

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lil wayneLil Wayne (aka Weezy F. Baby) is a name that most people who know music are familiar with. Whether or not you like his work is a different matter entirely. Lil Wayne’s pop superstardom in recent years can largely be attributed to his stranglehold on the rap mixtape market.

Since 2006 Lil Wayne has released a seemingly endless flurry of mixtapes. With each one the bond between Weezy and his audience grows stronger. Lil Wayne keeps his fans happy and creates new fans by giving them a whole lot of what they want: free music. Through these efforts Lil Wayne became the biggest name in hip hop and the most sought-after artist on the mixtape circuit. Over time Lil Wayne followers develop a deeper trust in him and his music.

In 2008 Lil Wayne’s hard work paid off with the release of Tha Carter III, his sixth studio album. Tha Carter III became the best-selling album of 2008 in the United States, selling 2.88 million copies. In the process Lil Wayne transitioned from the biggest rapper on the planet into the biggest pop star on the planet.

Dexter Bryant Jr [d.BRYJ] is the go-to songwriter/producer of dance rock and electro crunk music for modern-day hippies. Dexter works as a digital branding consultant and digital content producer for indie bands and media 2.0 entrepreneurs. He is the Digital Marketing Director of Dynasty Music Entertainment and d.BRYJ Music Media Group. Dexter blogs about music and business @

One thought on “Digital Mixtapes: Case Study – Lil Wayne

  1. This article is entirely true and if you as an artist take heed to what was mentioned you would then have a clear view and idea of what you need to do to at least get 1 step closer to success….

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