Design Matters: Amy E.

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This week we’ve interviewed Amy, a designer from our Design Studio. Amy’s design for Kingdom Certified was selected for the Design Studio’s Catalog Cover Search. Below, we have asked her a few questions about this particular design as well as a few general questions about what inspires her as an artist.

K-Praize Kingdom Certified

1. Did the client provide any design notes that inspired your design direction for this job?
The client let me do whatever I felt worked best with his photos, which were really simple and well done. K-Praize is young, only a teenager, so I wanted to make sure the design was age appropriate but still dynamic and eye catching and could stand up against other artists in his genre regardless of age.

2. What do you like most about this design?
I like the simplicity of the colors (or lack of color), the focus on the artist, and the way the added textures and design elements draw the viewer’s eye to the artist. The whole package really flows together.

3. What do you think makes this cover a successful one?
The monochromatic palette and the elements behind the artist that draw attention to his face and expression.

4. What inspires you as a designer?
Inspiration can come from anywhere, like when watching a cool commercial or seeing interesting color combinations in a print ad or on fabric. Even a friend’s ensemble might inspire an idea for a design.

5. What kind of design do you love to do that isn’t related to CD packaging, and why?
I’ve done some invitations and thank you cards that were fun. My favorite have been for my daughter. Flowery and girly is always a good time.

6. Do you have any interesting hobbies or facts about you that you’d like to share?
I’ve become very domesticated since my daughter was born so my “hobby” is being with my family and watching her do new things everyday (this week’s new trick is dancing!). Before Baby Girl, though, I loved to travel and go to shows. Someday I’ll have time to do it again!

7. What’s the last album you listened to?
Coldplay’s Viva la Vida

8. If you could design a CD package for any artist in the world, who would it be and why? What would it look like?
I think I’d want to design something for Beck. His packaging is always so interesting and fun and includes stickers or some kind of surprise. I’d love to do something crazy and colorful for him.

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