From the category archives:

Videos

5 music promotion lessons we learned from (our song about) Star Wars

by Jason Feehan and Randy Chertkow December 28, 2015

music promotionNot so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.

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Eight music video ideas to help grow your YouTube channel

by Jason Feehan and Randy Chertkow December 15, 2015

music video ideasTraditional music videos are one great way to introduce your music to an audience, but there are many other music video ideas – including mashups, vlogs, and animation – that can help your grow your YouTube channel. YouTube generates over 100 million social actions on videos every week, including comments, likes, and shares. Read more.

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Seven ways to increase YouTube views

by Jason Feehan and Randy Chertkow October 22, 2015

increase YouTube viewsBecause YouTube has become the number one search engine for music, if you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and the number of clicks for your next creation by following these seven steps. Read more.

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How to make money on YouTube with your music

by Jason Feehan and Randy Chertkow October 5, 2015

How to make money on YouTubeYouTube is the world’s largest music search engine. Within the last ten years, it’s also grown to become one of the primary ways people share and discover music. But YouTube is more than simply a promotional platform, you can make money on YouTube. It can drive music and merch sales, as well as advertising revenue. Read more.

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Defining your vision and your music marketing plan [Video]

by Bobby Borg September 25, 2015

music marketing planSetting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.

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How to optimize your YouTube channel to get more views

by Chris Robley June 1, 2015

How to optimize your YouTube ChannelYou’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.

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Trust your musical vision if you want to succeed

by Steve Rennie April 15, 2015

Steve RennieIn this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.

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How and when to use falsetto in R&B vocals

by Michael Gallant March 5, 2015

How to sing R&BWhen it comes to vocal technique, Fields recommends keeping a round mouth and keeping the sound from coming purely out of the nose. “If you can create the sound in the back of your throat, combine that with the air in your chest and get resonance in your nasal cavity, you’re good. It’s almost like singing under water.” Read more.

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How to deliver great R&B vocals in the studio and on stage

by Michael Gallant February 25, 2015

How to sing R&BWhile great R&B vocals may seem to come straight from the soul, there are numerous stylistic elements that go into creating that warm, edgy, or just plain uplifting magic. Just ask Alvin Fields, who has credits with Kanye West, Drake, Dionne Warwick, Rihanna, Whitney Houston, John Legend, Alicia Keys, and many more. Read more.

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The psychology of being great

by Steve Rennie February 17, 2015

Dr. Rotella talks success in the music businessIf you are looking to do something great in the music biz – or in anything in life – you’ll need to have your head screwed on straight. Steve Rennie, AKA The Renman, consistently talks about how you can prepare yourself for success in the music business, and it all starts with having the right attitude. Read more.

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The Super Bowl halftime show is the weirdest gig on Earth

by Andre Calilhanna January 30, 2015

super bowl 50 super bowl halftime showIt’s worth marveling at the scope of the production. The mechanics of constructing a stage, setting up the sound system, flooding the field with an audience, carrying out a performance, and breaking down – all in 20-minutes – is pretty fantastic. But the question is, “Why exactly do we need a concert in the middle of a football game?” Read more.

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Networking is key to success in the music business

by Steve Rennie January 15, 2015

Networking and success in the music businessYou know what the secret is?” Rob “Blasko” Nicholson reveals, “The hour that you’re onstage, that’s not the important part. It’s the other 23 hours of the day. If no one can stand you because you’re a raging asshole or a drug addict or whatever for 23 hours of the day, it doesn’t matter how good you are for the hour onstage.” Read more.

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VNYL: the Netflix of vinyl albums?

by Disc Makers January 13, 2015

VNYL is a vinyl albums subscription serviceFocused on providing a curated listening experience and an easy rental process, VNYL strives to be as intimate as possible. Each record is shipped with a paper sleeve insert and borrowers are encouraged to write comments and thoughts about the music directly on the sleeve, so that the vinyl albums’ travels can be documented. Read more.

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The qualities of a good artist manager

by Steve Rennie December 17, 2014

Rick Neuheisel InterviewPicking the right partners in the music business is a big-picture concept that cannot be understated. It influences every decision an artist makes regarding his or her career in music. Former UCLA football coach Rick Neuheisel talks about the qualities of a good coach – and artist manager. Read more.

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Do you need a manager to succeed in music?

by Greg Savage November 11, 2014

Greg SavageDo music producers, artists, and bands need managers? Maybe, maybe not. It depends on where you are currently in your career. This question will come up sooner or later regardless of where you are. Before signing any contracts here are a few things to consider. Read more.

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