From the category archives:

Videos

Do you need a manager to succeed in music?

by Disc Makers November 11, 2014

Greg SavageDo music producers, artists, and bands need managers? Maybe, maybe not. It depends on where you are currently in your career. This question will come up sooner or later regardless of where you are. Before signing any contracts here are a few things to consider. Read more.

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How to split the music publishing pie

by Steve Rennie November 4, 2014

Ask RenmanWorking with partners when songwriting is inherently collaborative and is often how great songs get written. Plus – for musicians, songwriters, and producers – the music creation process is usually the most enjoyable. But how do you split up the music publishing pie when it comes down to business? Read more.

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How to create a compelling Facebook ad

by Ben Sword June 20, 2014

compelling Facebook adEven though lots of indie artists are satisfied staying independent, many musicians I meet would like to get noticed by a label. Personally I don’t focus too much on “label obsessed” marketing, so you can use this same trick to reach journalists, radio stations, bloggers, and all manner of influential people who can help push your music forward. Read More.

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Vocal exercises – Vocal warm ups for your upper register

by Keith Hatschek April 28, 2014

vocal exercises video summary Daniel Ebbers, voice instructor at the Conservatory of Music at University of the Pacific, shares insights and vocal exercises in our video series for vocalists. In these videos, he explores the upper register of a student’s vocal range and summarizes our four-part series. Read more.

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Vocal exercises – Vocal warm ups for singing to connect breath, vibration, and resonance

by Keith Hatschek April 25, 2014

vocal exercises videos You wouldn’t see a top athlete compete without going through a set of warm up activities, and if you are a vocalist, you need to do the same kind of preparation every time you sing. Professor Daniel Ebbers has been training singers for more than twenty years, and in the following videos he explains the benefits of warming up and takes us through a series of vocal exercises. Read more.

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Get more views on YouTube

by Shaun Letang March 11, 2014

YouTube music channel views While you’ll want to build up your own YouTube music channel, uploading to established channels that cater to your target audience who have a LOT more subscribers than you can help build your fan base. Some of the channels which you can upload videos to will have tens or hundreds of thousands of subscribers, so you stand to gain a whole new set of fans. Read more.

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Build a superfan base one video at a time

by Ben Sword March 7, 2014

SuperfanIf you’ve done research on music marketing, you’ve heard you need to be on social media “engaging” with your fans. I’ll admit, I wasn’t sure why I needed to bother until I discovered the “check move” theory, which tells us that the more positive interactions fans take with an artist, the closer the connection will be, and that will ultimately lead to more support.
Read more.

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YouTube for musicians

by Disc Makers February 25, 2014

From managing your YouTube music channel to maximizing your music marketing, our YouTube for musicians posts are full of practical advice and innovative ideas.
Read more.

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Managing your online videos

by Michael Gallant May 21, 2013

Slankard's online videos The prevalence of online videos brings up new questions when it comes to engaging with band mates and fellow artists. What’s appropriate to post and when? Plus, you never know what clips will show up where – say, an unflattering, low-res, audience-shot video of that embarrassing moment when you had a coughing fit and fell off the stage. Here are some tips from seasoned independent musicians to help you figure out how best to manage your own online video presence. Read more.

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Music Sales and Music Promotion In the Age of Facebook and Spotify

by Disc Makers March 31, 2013

Music Promotion Strategies presentationAs an independent music artist, what can you do to maximize your music promotion and overall revenue? At last year’s New Music Seminar, Disc Makers and CD Baby president Tony van Veen shared nine music promotion lessons he’s learned that every artist can easily implement to maximize gig sales, drive download purchases, and increase overall music sales. Read more.

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Making Money: Merch, Music Gigs, and Your DIY Tour

by Dani Rabin March 26, 2013

Making Money at Music GigsThe most important thing to do when dealing with money is to make sure to write EVERYTHING down. A good way to keep tabs is to put all the info in Excel. We divide it into date, gas, food, lodging, salary (how much we pay our musicians), pay (from the venue), CD sales, t-shirts, tips, extra. At the end of each day we total it up. There are two main ways to make money as a band: 1) Guarantees/door/bar percentage, and 2) Selling merchandise. Read more.

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How to Get Gigs and Make a Living Playing Music

by Dani Rabin March 11, 2013

How to get gigs explainedMany people have asked us how we transformed our band into a sustainable business, touring 250 days a year. We’ve created a series of videos to help explain what we’ve learned over the past few years in the hopes that it will help you learn how to get gigs and get more good bands out on the road. We’ll explain how to book music gigs that are well attended and pay guarantees, promote your shows, make extra money, build a following, and describe who wants to take your money (and why you shouldn’t let them). Read more.

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How to get your music video viewed 1,000 times in one day

by Cheryl B. Engelhardt February 20, 2013

CherylsVideoMusic promotion isn’t just about amazing content, it’s about how you share it. Let’s assume you have high quality content, like a music video posted on YouTube that you just spent weeks pouring your heart and soul into, and it hasn’t quite gone viral yet. How can you boost views, downloads, and likes without bugging the heck out of your fans or spending a gazillion dollars on ads? Read more.

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A Nashville Music Resource Everyone Can Benefit From

by Andre Calilhanna February 19, 2013

music-starts-hereMusicStartsHere.org is a website chock full of excellent content and more than 300 interview segments featuring music business insights from songwriters, publishers, artists, musicians, entertainment attorneys, performance rights organizations (PROs), and other music industry veterans. While the site focuses on the music scene in Nashville, the information included can benefit anyone looking to learn more about making a career in music. Read more.

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Why you want a music video

by Cheryl B. Engelhardt November 12, 2012

Music videos never seemed like something I should pursue. I never understood how they could translate into sales or revenue, and I certainly didn’t know how to come up with an idea that wasn’t a literal translation of my lyrics – “all I have to say is I love you” only invokes an image of two people running at each other in slow-mo, arms open for an embrace… cheese city. Read more.

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