From the category archives:

Videos

Trust your musical vision if you want to succeed

by Steve Rennie April 15, 2015

Steve RennieIn this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.

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How and when to use falsetto in R&B vocals

by Michael Gallant March 5, 2015

How to sing R&BWhen it comes to vocal technique, Fields recommends keeping a round mouth and keeping the sound from coming purely out of the nose. “If you can create the sound in the back of your throat, combine that with the air in your chest and get resonance in your nasal cavity, you’re good. It’s almost like singing under water.” Read more.

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How to deliver great R&B vocals in the studio and on stage

by Michael Gallant February 25, 2015

How to sing R&BWhile great R&B vocals may seem to come straight from the soul, there are numerous stylistic elements that go into creating that warm, edgy, or just plain uplifting magic. Just ask Alvin Fields, who has credits with Kanye West, Drake, Dionne Warwick, Rihanna, Whitney Houston, John Legend, Alicia Keys, and many more. Read more.

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The psychology of being great

by Steve Rennie February 17, 2015

Dr. Rotella talks success in the music businessIf you are looking to do something great in the music biz – or in anything in life – you’ll need to have your head screwed on straight. Steve Rennie, AKA The Renman, consistently talks about how you can prepare yourself for success in the music business, and it all starts with having the right attitude. Read more.

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The Super Bowl halftime show is the weirdest gig on earth

by Andre Calilhanna January 30, 2015

Justin and Janet during the Super Bowl halftime show in 2004It’s worth marveling at the scope of the production. The mechanics of constructing a stage, setting up the sound system, flooding the field with an audience, carrying out a performance, and breaking down – all in 20-minutes – is pretty fantastic. But the question is, “Why exactly do we need a concert in the middle of a football game?” Read more.

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Networking is key to success in the music business

by Steve Rennie January 15, 2015

Networking and success in the music businessYou know what the secret is?” Rob “Blasko” Nicholson reveals, “The hour that you’re onstage, that’s not the important part. It’s the other 23 hours of the day. If no one can stand you because you’re a raging asshole or a drug addict or whatever for 23 hours of the day, it doesn’t matter how good you are for the hour onstage.” Read more.

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VNYL: the Netflix of vinyl albums?

by Disc Makers January 13, 2015

VNYL is a vinyl albums subscription serviceFocused on providing a curated listening experience and an easy rental process, VNYL strives to be as intimate as possible. Each record is shipped with a paper sleeve insert and borrowers are encouraged to write comments and thoughts about the music directly on the sleeve, so that the vinyl albums’ travels can be documented. Read more.

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The qualities of a good artist manager

by Steve Rennie December 17, 2014

Rick Neuheisel InterviewPicking the right partners in the music business is a big-picture concept that cannot be understated. It influences every decision an artist makes regarding his or her career in music. Former UCLA football coach Rick Neuheisel talks about the qualities of a good coach – and artist manager. Read more.

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Do you need a manager to succeed in music?

by Greg Savage November 11, 2014

Greg SavageDo music producers, artists, and bands need managers? Maybe, maybe not. It depends on where you are currently in your career. This question will come up sooner or later regardless of where you are. Before signing any contracts here are a few things to consider. Read more.

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How to split the music publishing pie

by Steve Rennie November 4, 2014

Ask RenmanWorking with partners when songwriting is inherently collaborative and is often how great songs get written. Plus – for musicians, songwriters, and producers – the music creation process is usually the most enjoyable. But how do you split up the music publishing pie when it comes down to business? Read more.

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How to create a compelling Facebook ad

by Ben Sword June 20, 2014

compelling Facebook adEven though lots of indie artists are satisfied staying independent, many musicians I meet would like to get noticed by a label. Personally I don’t focus too much on “label obsessed” marketing, so you can use this same trick to reach journalists, radio stations, bloggers, and all manner of influential people who can help push your music forward. Read More.

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Vocal exercises – Vocal warm ups for your upper register

by Keith Hatschek April 28, 2014

vocal exercises video summary Daniel Ebbers, voice instructor at the Conservatory of Music at University of the Pacific, shares insights and vocal exercises in our video series for vocalists. In these videos, he explores the upper register of a student’s vocal range and summarizes our four-part series. Read more.

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Vocal exercises – Vocal warm ups for singing to connect breath, vibration, and resonance

by Keith Hatschek April 25, 2014

vocal exercises videos You wouldn’t see a top athlete compete without going through a set of warm up activities, and if you are a vocalist, you need to do the same kind of preparation every time you sing. Professor Daniel Ebbers has been training singers for more than twenty years, and in the following videos he explains the benefits of warming up and takes us through a series of vocal exercises. Read more.

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Get more views on YouTube

by Shaun Letang March 11, 2014

YouTube music channel views While you’ll want to build up your own YouTube music channel, uploading to established channels that cater to your target audience who have a LOT more subscribers than you can help build your fan base. Some of the channels which you can upload videos to will have tens or hundreds of thousands of subscribers, so you stand to gain a whole new set of fans. Read more.

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Build a superfan base one video at a time

by Ben Sword March 7, 2014

SuperfanIf you’ve done research on music marketing, you’ve heard you need to be on social media “engaging” with your fans. I’ll admit, I wasn’t sure why I needed to bother until I discovered the “check move” theory, which tells us that the more positive interactions fans take with an artist, the closer the connection will be, and that will ultimately lead to more support.
Read more.

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