How to link to your website directly from your YouTube video

Ben Sword talks YouTube buttonsBen Sword, founder and head of MusicMarketing.com brings us what he calls “the most exciting new feature in the history of YouTube features.” Now you can add an active link to your website in your video. Your video plays, a button pops up, and viewers can click on it and land on your website. That’s a pretty awesome way to increase traffic and interaction with new and existing fans. Read more.

How to make YouTube work for you

The playbook will help you build an audience on YouTubeOnce you dive into learning the proven techniques that have helped bands to dramatically boost their fan base and build an audience on YouTube, you’ll begin to understand how to develop an overriding video strategy and leverage the power of the platform. The best place to start learning is the YouTube “Creator Playbook” that spells out how successful creators conceive, produce, publish, and promote their content. Read more.

How to leverage your YouTube music channel

Among all the categories of videos found on YouTube, music is far and away the most popular, accounting for nearly 31% of all videos played through the website. It has also become the prime destination for music discovery by teenagers, with The Wall Street Journal recently reporting that two-thirds of teens listen to music directly from YouTube, more often than other services such as Pandora, Spotify, and MOG. Read more.