How to make YouTube work for you

The playbook will help you build an audience on YouTubeOnce you dive into learning the proven techniques that have helped bands to dramatically boost their fan base and build an audience on YouTube, you’ll begin to understand how to develop an overriding video strategy and leverage the power of the platform. The best place to start learning is the YouTube “Creator Playbook” that spells out how successful creators conceive, produce, publish, and promote their content. Read more.

vlog

Use YouTube for more than music videos

YouTube is the biggest video sharing site on the web, and since its launch in 2005, it has developed its own culture and has spawned a variety of communities within the deep oceans of the platform. Be it a music video or vlog, a television re-run or the viral video of the day, 100 hours of video are uploaded to YouTube every minute, and over six billion hours of video are watched every month. Read more.

Wait! Don’t post that music video on YouTube without a sync license!

YouTubeMusicians getting in trouble with the law – well, that’s nothing new. What’s a good music resume without a couple of arrest reports to fill out the career dips? But what about that YouTube “take down” notice you just received for the video you posted of your band covering “Freebird?” You got a mechanical license to release the song on your CD (right?), and the video turned out awesome, so you owe it to the world to post it online. But did you get a sync license for your online videos of cover songs? Read more.

Videomaker’s Best Video Products of the Year 2011

2011 was a great year for video products. The increasing convergence of traditional camcorders with DSLRs, the emergence of consumer 3D, the widening availability of cameras with interchangeable lenses and other innovations have made this an exciting time to be passionate about video. After duking it out once again, defending our favorites, we’re ready to reveal our picks for the best of the best from 2011. And the winners are… Read more.

Craig Hanna on Video Post-Production and Authoring – Part I

The manager of Disc Makers’ Authoring House talks about common mistakes, post-production, and multimedia programming

Tell me a little about what you were doing before you came to the Authoring House.
I have over 25 years of experience in video and film production. I received a Bachelor’s Degree in Media Arts, with a concentration in film and television from The University of South Carolina. I worked for Comcast and then Sony and was a freelance producer before coming here. I’ve done everything from writing, producing, editing, and shooting to pulling cables – all the jobs involved in production and post-production – and I also was a multimedia programmer.
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Do You Have a Video Policy?

I recently went to a show at a small L.A. venue called the Baked Potato. The band was phenomenal. One of the best guitar players I’d ever seen. However, half-way through the set he spotted a fan videotaping the show. Apparently he didn’t like that too much and chastised and embarrassed the fan in front of the entire crowd. As much as I loved the band I had to question why they thought it would be a good move to make their fan feel like a jerk in front of everyone for doing something that could help them reach more people. Read more…

From DV to DVD: Tips for Outstanding Results

From the time your video content has all been shot, acquired, and compiled, your post-production efforts are likely to include thoughts of DVD. DVD is an inexpensive, efficient way to deliver your work to your audience, whatever the content and purpose. Though you may have mastered some of the intricacies and challenges of production, getting your work onto DVD requires attention to some technical considerations that may be unfamiliar to you. Read more…