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Music Marketing 2.0: The Digital Brand Manifesto

by Dexter Bryant Jr. October 11, 2010

Every artist needs a fully customized DIGITAL BRAND to succeed. Proper branding requires the following:

  1. A unique web domain separate from an artist profile on the record label website. The artist’s website functions as the central web hub for that artist’s digital brand.
  2. A simplified e-commerce system on the artist website. Easy check-out store supporting various forms of payment (PayPal, credit, debit, etc).

Read more…

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10 Marketing Basics for Musicians

by Scott James January 20, 2010

With the barrage of new websites and blogs targeting independent artists, it can be difficult to know where to start when it comes to marketing your music. Information and ideas are everywhere and unless you’ve got a strong marketing foundation it can feel like trying to put together a giant puzzle without being able to look at the box. With that in mind, I’ve put together a list of 10 marketing basics to help expose the underlying structure that makes a music marketing campaign successful. Read more…

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10 Best Practices of Online Music Promotion

by Disc Makers September 18, 2009

Get your music streaming : If you want people to get into your music, they need to be able to hear it. Get your entire catalogue up at Last.fm, load those songs on MySpace, make sure iMeem and iLike have your tunes, find out what services people are using in the regions you want to be heard and make sure those people have easy free access to your catalog. No one’s going to fall in love with thirty second tidbits, and if you’ve got a great song, people will want to know if the rest of your stuff is as good. Let them listen. Read more…

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5 Steps to Save Your Band’s Twitter Account From the Time Wasting Black Hole

by Kevin Breuner September 2, 2009

Kevin BreunerI’m in a new band called Hello Morning that is just emerging from the studio and finally ready to get serious about promoting and moving our music forward. Our situation is very similar to the average indie artist, in that we all have jobs, families, and other responsibilities, so when it comes to our music career, the time and money we put in needs to count for something. Several of us in the band have had success connecting with individuals through our personal social networking, but to be honest, when it came to the band’s social media efforts, we seemed to be floundering a bit with little sense of purpose. Read more…

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10 Major Milestones In Modern Music Marketing

by Hypebot August 12, 2009

In no particular order:

1. Seth Godin writes “Permission Marketing” way back in 1999 pointing the way towards a new era of artist and fan relationships.

2. CD Baby offers indie and d.i.y. artists a home to reach a wider audience on the net. Read more…

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Congratulations To @bereanbeats For Winning 1,000 CDs in Jewel Cases!

by Disc Makers July 31, 2009

Berea_AlbumOur week-long 1,000 CD giveaway on Twitter is now over. Thanks to everyone who participated!

We randomly selected a winner this afternoon and…drumroll please…@bereanbeats won! He gets 1,000 CDs in jewel cases, worth $890.

Check out his website here: www.wechristlikerecords.com

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1,000 CDs in jewel cases for one lucky Twitter follower

by Disc Makers July 27, 2009

Win 1000 CDs! All you have to do is follow Disc Makers on Twitter (@discmakers) and post a tweet with this hashtag: #discmakers1000. One lucky follower will be selected at random to receive 1000 CDs in jewel cases – absolutely free! But hurry, this giveaway only runs from 9AM EST on 7/27 to 3PM EST on 7/31. Click here for more details.

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