Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
What kind of responsible are you? Will you take responsibility for your music career, or let excuses define your path? You have a choice. Read More.
Time is valuable, which means time management is a valuable skill – especially for indie musicians who have to manage all the facets of their music careers. Read More.
For years, my biggest challenge was getting a reply to the multitude of emails I wrote. I’ve since perfected my sales pitch so that 100 percent of the emails I send get a response. Read More.
You’ll love Jewel’s story because it’s incredibly inspiring. You might also hate it, because it will leave you with zero excuses in your pursuit to find happiness in your music career. Read More.
The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.
When emailing music bloggers, there are a lot of factors that go into whether or not your emails get read. These best practices can improve your chances of getting noticed and taken seriously. Read More.
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.
To find your authenticity, your true artistic voice, you have to explore and create – and be patient. As an artist, your job is to practice without expectation. Read More.
Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.
Every young musician – or anyone starting out on a music career path – has a lot to understand about where to focus his or her time and energy. The bad news is that every field in music is extremely competitive. The good news is that once you decide exactly what you want to do, you will have a big advantage to finding success. Read more.
Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.
A lot of folks hate it when I talk about excuses, probably because we all have some sore spot in our lives where we coulda, shoulda, woulda but made an excuse instead. So having a serious discussion about excuses causes us to relive our most catastrophic or painful failures. But you cannot succeed with excuses. Read more.
Getting feedback from a sample of your audience is a great way to measure your success. But what happens when you get feedback that is the opposite of what you wanted to hear? Finding your true voice and an audience to whom you appeal requires time, patience, dedication, motivation, and effort. Read more.