A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
Your vision statement is the first step in the marketing process: when you know where you want to go, it’s easier to map out the directions to get there. Read More.
Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.
Whether contributing backing vocals, laying down beats, or anything in between, playing the role of a musician for hire can be complicated. Here are some tips to help you make it. Read More.
People train for everything: marathons, driving tests, hotdog-eating competitions! Why on earth wouldn’t you train for something as huge, as dangerous, as awe inspiring, as being able to succeed in the music business? Read More.
You know what the secret is?” Rob “Blasko” Nicholson reveals, “The hour that you’re onstage, that’s not the important part. It’s the other 23 hours of the day. If no one can stand you because you’re a raging asshole or a drug addict or whatever for 23 hours of the day, it doesn’t matter how good you are for the hour onstage.” Read more.
The DIY concept has been evangelized, refuted, and defended as the way to achieve success in music. No matter what your opinion is regarding the do-it-yourself ethos, there is one thing that should be universally accepted: do-it-yourself doesn’t mean you are a one person machine. Read more.
Working as a producer/engineer in the music business, I see (and hear) a lot of things when it comes to indie music and recording. One of those things, more often than not, is a conversation that goes something like this… Read more…
Street teams are a great way to spread the word about your music to potential fans. They can effectively generate a buzz for your CD before you even release it. Think about it. Which might pique your interest more, an advertisement for an act you don’t know, or fans enthusiastically telling you why they love an artist? Enthusiasm is contagious. Hiring street teams often doesn’t get the same bang. Fans are happy to help when asked to, and they’ll go to many lengths if you show appreciation for their efforts. Read more.