If some specific music promotion worked for you once, it will probably work again. But it won’t go beyond that — you won’t grow and you probably won’t be more successful. Read More.
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.
Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.
For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.
Creative, free music promotion tactics can be just as effective as your musical creativity when it comes to success as an independent musician. Read More.
You can spend a lot of time on social media and Facebook marketing. This post can help you better understand and focus on important indicators in your social media marketing efforts, from algorithms to zealots, and everything in between. Read More.
Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.
Success comes from the flow between your different music promotion strategies. Your social media growth, your live performances, your YouTube videos, your email list, your music sales – they all funnel into and loop back to one another. Read more.
Reaching fans is certainly easier in the digital age, but that doesn’t mean marketing is easy. Indie artists need to follow some basic marketing tenets if you want to make the most of your marketing efforts. Here are 15 of the biggest music marketing mistakes indie artists make. Read more.
Madalyn Sklar, social media coach and founder of GoGirlsMusic.com, offered thoughts on marketing and new social media tools for musicians. Q: What is your “secret sauce” for growing your Twitter following? A: Tweeting every day, participate in chats, respond to notifications, use Twitter lists, engage. Read more. Read more.
Soundcloud is special because its features allow it to create a very intimate sense of partnership with your listener. Everyone knows you need to create a personal bond with your fans, and Soundcloud isn’t really a streaming service at all – it’s more of a music-centric social network. Read more.