The musician’s social media checklist

music social media marketingMarketing your band and your music on the digital landscape, it’s easy to get lost focusing your time and efforts on the wrong sites and connecting with the wrong people. Ideally, you’d take the time and have an opportunity to think through the who, how, what, where, and why so that all of your efforts are connecting you to potential fans and influencers within your niche from the get go. Read more.

Social Media Marketing – Redefining “Return on Investment”

thermometer In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?” This doesn’t translate so neatly to a social media campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool. So the question becomes: “If social media has no direct relationship to sales, how do I measure its ROI?” It will help if you start by defining realistic expectations of your social media campaigns so you can effectively measure the ROI of your social media efforts. Read more.