Lead generation and music marketing
Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.
relationship with your audience
The musician’s guide to content marketing
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
5 ways to grow your email list
Compared to other promotion tools – like social media, where most of your posts can get lost in the feed never to be seen again – email gives you a much better chance of actually communicating with your fans. Read More.
Use visual and musical cues to lead your audience
Your audience wants to respond, they just don’t know what you want them to do – they don’t know what’s going through your head when you’re on the stage – so you have to use verbal, visual, and musical cues to lead them where you want them to go. Read More.
Seven ways to captivate a live music audience with your first song
Your first song needs energy – but not too much, and not too little. That’s how we like to meet people, after all. Unfortunately, a lot of artists start a live performance with an overwhelming intro, then blaze through their first few songs without stopping or giving the audience a chance to respond. The result: the artist has no idea what the audience thinks of them. Not a good way to start a relationship. Read more.