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permission marketing

lead generation

Lead generation and music marketing

March 30, 2018March 30, 2018 Ryan Harrell

Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.

content marketing

The musician’s guide to content marketing

November 1, 2017April 19, 2018 Dave Kusek

“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.

new music business

Permission marketing and the new music business

June 8, 2016August 9, 2016 Johnny Dwinell

Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.

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