“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.
YouTube Cards and End Screens give your viewers a call to action and make your YouTube channel more effective in turning viewers into fans. Read More.
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
In our September Twitter chat (#DMchat), Downtown Music Publishing’s Chinua Green and Songtrust’s Jason Cerf fielded questions about how YouTube monetization works for songwriters. Read More.
With $2 billion in royalties paid to date, it’s worth understanding how royalties on YouTube work and how songwriters can get their share. Read More.
Reaching fans is certainly easier in the digital age, but that doesn’t mean marketing is easy. Indie artists need to follow some basic marketing tenets if you want to make the most of your marketing efforts. Here are 15 of the biggest music marketing mistakes indie artists make. Read more.
Traditional music videos are one great way to introduce your music to an audience, but there are many other music video ideas – including mashups, vlogs, and animation – that can help your grow your YouTube channel. YouTube generates over 100 million social actions on videos every week, including comments, likes, and shares. Read more.
Because YouTube has become the number one search engine for music, if you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and the number of clicks for your next creation by following these seven steps. Read more.
YouTube is the world’s largest music search engine. Within the last ten years, it’s also grown to become one of the primary ways people share and discover music. But YouTube is more than simply a promotional platform, you can make money on YouTube. It can drive music and merch sales, as well as advertising revenue. Read more.
You’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.
While you’ll want to build up your own YouTube music channel, uploading to established channels that cater to your target audience who have a LOT more subscribers than you can help build your fan base. Some of the channels which you can upload videos to will have tens or hundreds of thousands of subscribers, so you stand to gain a whole new set of fans. Read more.
If you’ve done research on music marketing, you’ve heard you need to be on social media “engaging” with your fans. I’ll admit, I wasn’t sure why I needed to bother until I discovered the “check move” theory, which tells us that the more positive interactions fans take with an artist, the closer the connection will be, and that will ultimately lead to more support. Read more.
From managing your YouTube music channel to maximizing your music marketing, our YouTube for musicians posts are full of practical advice and innovative ideas. If you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and make money. Read more.
The prevalence of online videos brings up new questions when it comes to engaging with band mates and fellow artists. What’s appropriate to post and when? Plus, you never know what clips will show up where – say, an unflattering, low-res, audience-shot video of that embarrassing moment when you had a coughing fit and fell off the stage. Here are some tips from seasoned independent musicians to help you figure out how best to manage your own online video presence. Read more.