Posts tagged as:

music video

Online music marketing etiquette: tips for email, social, and YouTube

by Bobby Borg December 2, 2014

online music marketing etiquetteWhile the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.

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How to link to your website directly from your YouTube video

by Ben Sword September 16, 2014

Ben Sword talks YouTube buttonsBen Sword, founder and head of MusicMarketing.com brings us what he calls “the most exciting new feature in the history of YouTube features.” Now you can add an active link to your website in your video. Your video plays, a button pops up, and viewers can click on it and land on your website. That’s a pretty awesome way to increase traffic and interaction with new and existing fans. Read more.

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Get more views on YouTube

by Shaun Letang March 11, 2014

YouTube music channel views While you’ll want to build up your own YouTube music channel, uploading to established channels that cater to your target audience who have a LOT more subscribers than you can help build your fan base. Some of the channels which you can upload videos to will have tens or hundreds of thousands of subscribers, so you stand to gain a whole new set of fans. Read more.

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Build a superfan base one video at a time

by Ben Sword March 7, 2014

SuperfanIf you’ve done research on music marketing, you’ve heard you need to be on social media “engaging” with your fans. I’ll admit, I wasn’t sure why I needed to bother until I discovered the “check move” theory, which tells us that the more positive interactions fans take with an artist, the closer the connection will be, and that will ultimately lead to more support.
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YouTube for musicians

by Disc Makers February 25, 2014

From managing your YouTube music channel to maximizing your music marketing, our YouTube for musicians posts are full of practical advice and innovative ideas.
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How to make YouTube work for you

by Keith Hatschek January 15, 2014

The playbook will help you build an audience on YouTubeOnce you dive into learning the proven techniques that have helped bands to dramatically boost their fan base and build an audience on YouTube, you’ll begin to understand how to develop an overriding video strategy and leverage the power of the platform. The best place to start learning is the YouTube “Creator Playbook” that spells out how successful creators conceive, produce, publish, and promote their content. Read more.

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Use YouTube for more than music videos

by Jonathan Bond October 15, 2013

Vlog shotYouTube is the biggest video sharing site on the web, and since its launch in 2005, it has developed its own culture and has spawned a variety of communities within the deep oceans of the platform. Be it a music video or vlog, a television re-run or the viral video of the day, 100 hours of video are uploaded to YouTube every minute, and over six billion hours of video are watched every month. Read more.

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Managing your online videos

by Michael Gallant May 21, 2013

Slankard's online videos The prevalence of online videos brings up new questions when it comes to engaging with band mates and fellow artists. What’s appropriate to post and when? Plus, you never know what clips will show up where – say, an unflattering, low-res, audience-shot video of that embarrassing moment when you had a coughing fit and fell off the stage. Here are some tips from seasoned independent musicians to help you figure out how best to manage your own online video presence. Read more.

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How to get your music video viewed 1,000 times in one day

by Cheryl B. Engelhardt February 20, 2013

CherylsVideoMusic promotion isn’t just about amazing content, it’s about how you share it. Let’s assume you have high quality content, like a music video posted on YouTube that you just spent weeks pouring your heart and soul into, and it hasn’t quite gone viral yet. How can you boost views, downloads, and likes without bugging the heck out of your fans or spending a gazillion dollars on ads? Read more.

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Why you want a music video

by Cheryl B. Engelhardt November 12, 2012

Music videos never seemed like something I should pursue. I never understood how they could translate into sales or revenue, and I certainly didn’t know how to come up with an idea that wasn’t a literal translation of my lyrics – “all I have to say is I love you” only invokes an image of two people running at each other in slow-mo, arms open for an embrace… cheese city. Read more.

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Wait! Don’t post that music video on YouTube without a sync license!

by Disc Makers April 19, 2012

YouTubeMusicians getting in trouble with the law – well, that’s nothing new. What’s a good music resume without a couple of arrest reports to fill out the career dips? But what about that YouTube “take down” notice you just received for the video you posted of your band covering “Freebird?” You got a mechanical license to release the song on your CD (right?), and the video turned out awesome, so you owe it to the world to post it online. But did you get a sync license for your online videos of cover songs? Read more.

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DIY Performance Video – Part 3: Titles & Distribution

by Keith Hatschek July 19, 2010

Over the past five weeks, we’ve explored the pre- and post-production processes involved with the DIY video shoot I did with the band Sugar Water Purple. We’ll wrap this series up by adding the final touches to the video and then publishing online via YouTube.
Read more…

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DIY Performance Video – Part 2: Post-Production

by Keith Hatschek July 13, 2010

Last month, I described the pre-production planning process and the DIY video shoot done with the band Sugar Water Purple. Now let’s step through the DIY post-production process used to finish up the video.

First, I wanted to recap a few decisions we made in the pre-production process that came up in reader comments to last month’s story. Read more…

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DIY Performance Video Part 1: Pre-Production and the Shoot

by Keith Hatschek June 15, 2010

DIY VideoAs I was filling my car with gas the other day, a television was blaring commercials to me at the pump. Video has become the ubiquitous window that allows us to glimpse the good, the bad, and plenty of the ugly aspects of 21st century life. According to the latest Nielsen Television Audience Report, there are now more televisions (2.93) in the average American household than there are people (2.54), and an average of two computers per four-member family. Read more…

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