Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.
From playing shows to selling CDs and merch to finding time for self care, life on the road requires a balance between your personal, public, and business life. The Accidentals share some #TourLife hacks with us. Read More.
Not all music purchases are motivated by low price. Blue Coast Records’ development of Extended Sound Environment recording has created a new niche for the audiophile market through high-res audio streams and CDs. Read More.
Success comes from the flow between your different music promotion strategies. Your social media growth, your live performances, your YouTube videos, your email list, your music sales – they all funnel into and loop back to one another. Read more.
A big part of the revenue blurriness in music streaming is because many record deals were made before the advent of music streaming, using a model of selling a physical product. It’s time to tackle the job of drafting contracts to account for the fact that there are no manufacturing costs with streaming or download sales. Read more.
2015 was marked by a number of high-profile artists continuing to speak out against the music streaming business model while excluding their music from providers like Pandora, Spotify, Apple Music, Tidal, and many more. Mainstream artists have challenged whether streaming can ever be profitable for artists. Read more.
Live shows are an opportunity to make music merch sales that you can’t pass up, and having a strategy is the best way to maximize those sales. Here are five points to keep in mind when stocking your merch booth. After all, if you’re creating awesome merch, you can sell it at a 150% or even 200% mark up with no one batting an eye! Read more.
Apple Music is live and streaming, and for independent musicians who want in on the service, CD Baby is the go-to source to make music available on the platform. In addition to being an Apple approved aggregator, the editors at CD Baby’s The DIY Musician blog have embarked on a series of posts covering Apple Music. Read more.
When it comes to sales, sometimes the very best technique is the most direct. Ask plainly for the sale. If your fan or customer really wants to buy from you, you’re doing him or her a favor by making the process streamlined and easy. If your fan or customer is unsure, you’re not helping the cause by being ambiguous. Read more.
Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Music sales promotions can be applied to selling CDs, merch, concert tickets, and so much more. You must use these promotions strategically, and these tips can help build more sales when you do. Read more.
Based on these facts, it would seem unwise for most artists – independent or otherwise – to follow Swift’s lead and dismiss offering some or all of their music in an intelligent and well-thought out way through select streaming services. Studies show worldwide paid subscribers on the leading streaming services and the growth in streaming earnings are up. Clearly, streaming has become a substantial part of the revenue pie and appears poised to continue steady growth. Read more.
According to information posted on Statista.com, Americans are most likely to discover new music via terrestrial radio. That’s right, AM/FM radio accounts for 35 percent of music discovery with another 21 percent polled saying recommendations from friends and family are their source for new music. Internet and streaming services pale in comparison. Read more.
Here’s a 2013 music trend that doesn’t involve viral videos, flying dresses, or wrecking balls: vinyl is making a comeback. That’s right, we called it a comeback. In the first six months of 2013, according to Nielsen SoundScan, vinyl record sales were up 33.5%. Read more
While technologies like Square are becoming more and more popular, there’s still a coolness factor – they’re new enough to elicit wide-eyed looks of wonder from grown adults (jaded New Yorkers included). For now, at least, paying for an independent album via credit card on someone’s smart phone, and signing with a swipe of your finger, is fun. Read more.
As an independent music artist, what can you do to maximize your music promotion and overall revenue? At last year’s New Music Seminar, Disc Makers and CD Baby president Tony van Veen shared nine music promotion lessons he’s learned that every artist can easily implement to maximize gig sales, drive download purchases, and increase overall music sales. Read more.