How to give a good interview

how to give a good interviewAs a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.

Creating an effective online ad

Online ad for your band Once you’ve determined the purpose of your ad, the best budget, the target audience, and key performance indicators (KPIs – e.g. email list growth, ticket sales), you now need to actually put your online ad together and set it up. The following will help you to navigate this set-up process to ensure the money you spend is worthwhile. Read more.

How to create a compelling Facebook ad

compelling Facebook adEven though lots of indie artists are satisfied staying independent, many musicians I meet would like to get noticed by a label. Personally I don’t focus too much on “label obsessed” marketing, so you can use this same trick to reach journalists, radio stations, bloggers, and all manner of influential people who can help push your music forward. Read More.

Twitter for music promotion

DM on Twitter for music promotion Introduced as a micro-blogging platform in 2008, Twitter has become the standard for real-time communication between bands and their fans. In this post, we dive into this social media platform, which has enamored so many musicians and confused so many more. Twitter for music promotion can be highly effective, but you need to understand the nuances of the platform first. Read more.

Don’t Rely on Music Tastemakers – Be One!

New Media music tastemakers Investing your time, talent, and emotional capital by sharing what you find compelling can help to not only build an audience for you and your own music, it can help you better define your brand. And these days, aside from the music itself, branding may be the most important element in determining who makes a living in music and who continues as an infrequently paid music hobbyist. Read more.

Younger Music Fans Demand Constant Access

MTV report on young music fans MTV Research released a report that explains how Millennials expect “zero distance” from the artists they like, an effect reportedly caused by social media. Millennials crave “constant access” to artists, want the artist to act like a friend, and expect an artist to be constantly accessible via social media. But don’t expect to sell your music to this group. Only 28% of the people surveyed had bought music within the past month. Read more.

Focus on Relationships in Your Digital PR

Digital PR Handshake An important aspect of digital PR is developing and maintaining relationships. From the smallest local music blog to the biggest global music review sites, most content and support comes from nurturing relationships, because people are willing to support the people they like. A key to effective relationship management includes creating new content while nurturing the relationships that are developing. This can be done by focusing on social monitoring, social media content strategy, and creating a VIP experience. Read more.

Artist development in the new age

Artist development in the new ageThe new definition of artist development hinges on emerging artists consciously establishing a career plan and then implementing that plan over time in order to accomplish a series of ever more ambitious goals. To learn more and get practical advice, I spoke with Catherine “SupaCat” Enny, CEO and founder of Guerrilla Management. Catherine established her management credentials when a then-unknown band she produced and managed named Kyuss broke out on the strength of her production and business acumen. Read more.