We’ve been covering the topics and trends of crowdfunding for musicians for years. Here’s a collection of posts that tackle topics spanning settling on a platform, setting goals and timelines, pricing rewards, and a whole lot more. Check out these posts, and keep coming back, we’ll keep adding new content. Read more.
Whether you are trying to cover the cost of producing your next album or get a tour off the ground, crowdfunding gets your fans involved while generating the necessary dollars. Today we want to dive into setting a mix of rewards to encourage backers to pledge the most amount of money to your project. Read more.
You’ve got your songs, arrangements, musicians, and studio all set and ready to go; plans for CDs and publicity aren’t far behind. The question? How to pay for it all. Here are case studies, tips, and strategies from musicians on gathering the funds to make their own dreams of an indie album release a reality. Read more.
There are numerous ways to approach crowdfunding – including home-grown methods that don’t rely exclusively on the websites that facilitate the process. Singer/songwriter Linda Chorney has been creatively financing and her own album projects for decades. I interviewed her to get some of her personal crowdfunding tips on the matter. Read more.
Crowdfunding doesn’t just raise money, it engages your fans beyond simply asking for donations or getting them to buy your merchandise; a successful campaign makes them feel like active participants, captures their enthusiasm, and helps you spread the word. The key is organizing your efforts to maximize fundraising. Read more.
When it comes to sales, sometimes the very best technique is the most direct. Ask plainly for the sale. If your fan or customer really wants to buy from you, you’re doing him or her a favor by making the process streamlined and easy. If your fan or customer is unsure, you’re not helping the cause by being ambiguous. Read more.
For many young and developing artists, music product pricing is usually the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, pricing is something that can be far more strategic, and these eight examples will get you thinking about price like never before. Read more.
If we go back to the ’50s, vinyl singles had a notoriously fast manufacturing turnaround time, despite the labor-intensive process required to make a vinyl record. At that time, it was not uncommon to have a single (the small 7-inch “45” with a song on each side) on the streets within days of recording (and sometimes even writing) the song! Read more…
There are conflicting fundamental truths when it comes to success in the indie music universe.
It’s true, of course, that tools and opportunities exist now that did not in the past. Legitimate worldwide distribution is available through the web, shattering the barriers that existed a scant 10 years ago. Read more…