How to give a good interview

how to give a good interviewAs a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.

musician blog

Four good reasons to start a musician blog

Social media has become the center of the universe when it comes to music promotion. While Facebook and Twitter typically play prominent roles in an artist’s music marketing strategy, creating a musician blog is often is overlooked. To build a base of long-term fans, it helps to establish a presence online and deliver high-quality content to keep them entertained. Maintaining a musician blog offers four unique opportunities you should consider. Read more.

Twitter for music promotion

DM on Twitter for music promotion Introduced as a micro-blogging platform in 2008, Twitter has become the standard for real-time communication between bands and their fans. In this post, we dive into this social media platform, which has enamored so many musicians and confused so many more. Twitter for music promotion can be highly effective, but you need to understand the nuances of the platform first. Read more.

Don’t Rely on Music Tastemakers – Be One!

New Media music tastemakers Investing your time, talent, and emotional capital by sharing what you find compelling can help to not only build an audience for you and your own music, it can help you better define your brand. And these days, aside from the music itself, branding may be the most important element in determining who makes a living in music and who continues as an infrequently paid music hobbyist. Read more.

Younger Music Fans Demand Constant Access

MTV report on young music fans MTV Research released a report that explains how Millennials expect “zero distance” from the artists they like, an effect reportedly caused by social media. Millennials crave “constant access” to artists, want the artist to act like a friend, and expect an artist to be constantly accessible via social media. But don’t expect to sell your music to this group. Only 28% of the people surveyed had bought music within the past month. Read more.

Focus on Relationships in Your Digital PR

Digital PR Handshake An important aspect of digital PR is developing and maintaining relationships. From the smallest local music blog to the biggest global music review sites, most content and support comes from nurturing relationships, because people are willing to support the people they like. A key to effective relationship management includes creating new content while nurturing the relationships that are developing. This can be done by focusing on social monitoring, social media content strategy, and creating a VIP experience. Read more.

Realistic Music Publicity Goals for Your PR Campaign

SetGoalsAs an independent musician, digital publicity can be a fantastic way to set yourself on a path towards success. But like much of digital marketing, the process and results can feel a bit nebulous if proper goals aren’t set in place. Setting goals for your publicity campaign can help you to do two critical things: 1. Hire the right kind of publicist, and 2. understand the value of the work. Read more.

Celebrate Success – Press Releases, Artist Bios, and PR for Indie Artists

As I take people through the challenging self-discovery process, I’ve realized that a lot of indie music artists, at all stages of their careers, share a common issue: they are reluctant to celebrate success. They often feel uncomfortable announcing even the major milestones – like EP releases, show and tour announcements, notable press interviews – that are the product of their hard work, growth, and development. Read more.