Besides providing basic information, a great poster, flyer, or postcard sells a benefit and triggers a buying action. These design tips can help you streamline the process and serve as a checklist for the information to include. Read More.
Great music photography is essential for your press kit and promotional efforts, but having your artist photos at your fingertips and ready to go might help get you promo opportunities you weren’t expecting. Read more.
Beyond songwriting, the fact is visuals really matter, so press photos and all your visual material shouldn’t be an afterthought. Enticing photos, videos, album art, and graphic design will go a long way toward getting attention and will help to establish your brand and get people to pay attention and listen to your music. Read more.
Music photography is just another way to help you communicate with the world. When your music photos support your lyrics, music, website, tweets, emails, or releases to complete who you are and help convey your message as an artist AND your artist brand, then they are doing their job! Follow these few guidelines to get your next photo shoot to be a true snapshot of you. Read more.
Your headshot is the first impression many new fans and the press will get of you. If the headshot just totally sucks or doesn’t successfully convey your brand, you lose out on so many opportunities right from the beginning. And when you’re trying to make your way in this industry, you simply can’t afford to miss even one opportunity. Having your photo taken can be stressful – I know how that goes – but if you follow some of these simple tips (as well as be flat-out determined that you won’t rest until it’s right), you’re bound to end up happy with the end result. Read more.
Jason Gardner is a professional photographer who primarily shoots musicians. He has photographed such artists as Manu Chao, Gogol Bordello and Antibalas and captured live performances by notables like Bob Dylan, Dave Matthews, Willie Nelson and Neil Young. His photos have appeared in numerous periodicals, including Rolling Stone, Spin, New York Magazine and Time Out, among many others. Read more.