There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.
When you encounter difficult people – in the music business and elsewhere – it usually has everything to do with THEM and nothing to do with YOU. But sometimes, you still need to deal with the situation. Read More.
Here are 12 music PR tips to help you stimulate publicity, better communicate, and build good public relations with local press and your fans. Read More.
Touring is such a valuable learning and career opportunity. See the sights, play great shows, connect with industry, and make your fans feel special. Having a genuine attitude and hard-working ethos on the road can only lead to bigger, better opportunities. Read More.
The music business is constantly changing and evolving. Music conferences can offer an insider’s view on important trends, emerging technology, and who’s who in the music business. Read More.
Our April Disc Makers Twitter Chat focused on music promotion tips featuring Dave Kusek, teacher, author, music industry visionary, and founder of Berklee Online. See what Dave had to say in this #DMchat. Read more.
There is no single strategy to promote your music and grow your fan base. Your music promotion should resemble a gearbox with different strategies working together to raise awareness. Read more.
Collaborating with another musician can produce great creative results. At the very least, working with someone new can take you out of your comfort zone, introduce you to new songwriting practices and ideas, and force you to up your game. For independent musicians, it can also be a boost of exposure. Read more.
There’s an advantage to concentrating your live performance development in local music venues as you plan for future tours in new and wider territories. Start your career in a central place – your hometown or a town nearby – then expand outward from that central point. Read more.
A music supervisor’s job is to find, place, and link music with multimedia based projects that need outside music. In order to become a music supervisor you must be knowledgeable about music licensing, have a grasp on the different industries that are in need of music, and possess excellent networking skills. Read more.
You know what the secret is?” Rob “Blasko” Nicholson reveals, “The hour that you’re onstage, that’s not the important part. It’s the other 23 hours of the day. If no one can stand you because you’re a raging asshole or a drug addict or whatever for 23 hours of the day, it doesn’t matter how good you are for the hour onstage.” Read more.
Have you ever been a starving musician? It’s no fun. Wondering where this month’s rent money is going to come from, scrounging up change in the sofa to put gas in your car, hoping that a string doesn’t break during the gig. No one goes from a little known performer to self-sufficient artist overnight. Here are seven rules to help you transition from someone with talent and a dream to someone with talent and a career in music. Read more.
In Part 2 of our interview, songwriter Ben Camp shares his perspectives on the art and craft of songwriting, including methods he uses to develop compelling song ideas. He expands on his thoughts about the importance of co-writing and why he believes it’s essential to build a network of talented collaborators while pointing out some of the common mistakes aspiring songwriters often make. Read more.
Ben Camp interview, Part 1. “Doubt is part of the creative process. Even people who are at the top of the songwriting game today struggle with the process. [One hit songwriter I know] has said that he’ll come up with 100 different melodies to find the one that sticks. So it’s essential to not be afraid to throw out those hundred until you hit on one that lights you up on the inside and you know, ‘Wow, that’s it!’” Read more.
Music workshops can be outstanding resources when it comes to education, networking, and generating ideas. But how can you be sure the enticing-sounding workshop you’re being pitched is meat, rather than hype? How do you make the most of your time and elevate your career in the process? We’ve got tips from two industry veterans who know the world of workshops inside and out. Read more.