Posts tagged as:

music marketing

Five Reasons Your Emails Aren’t Being Returned

by Rick Goetz April 28, 2011

I am a big believer in doing as much legwork on your own as you possibly can before reaching out to music industry executives. That being said, there comes a time in every artist’s career where you’re going to have to approach someone in the industry to get to that proverbial "next level." Let me assure you that there is a right way of doing this and several wrong ways of doing this. Sadly, many artists repeatedly write emails that go right into the trash because of very basic mistakes that can be easily avoided. Read more…

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What Does the Web Say About You?

by Rick Goetz July 30, 2010

Recently I was approached by an artist through my website who wanted me to listen to his music. His pitch was that he had thousands of fans but just needed help “getting to the next level” with his music. I was kind of perplexed by email because quite frankly if someone has thousands of real fans – they don’t need a music business consultant and they won’t have any problems getting a qualified manager and agent on board if they want them. Read more…

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Digital Mixtapes: The Future of Music Distribution

by Dexter Bryant Jr. February 19, 2010

Mixtapes have been a staple in hip-hop culture for decades. Artists primarily use them to build buzz for their commercial releases in an effort to increase their album sales. As useful as mixtapes have been for the artists who use them, it wasn’t until relatively recently that their effectiveness as promotional vehicles surfaced in pop culture. Read more…

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Reverse Piracy: Pirate Your Own Music

by Dexter Bryant Jr. February 15, 2010

reverse piracyFace it. Music sales are being bastardized by “pirated” free downloads and the free will of consumers. Sure, the legal digital music market is growing but it won’t pick up the slack for declining CD sales because singles rule the market.

Analyzing the purchasing habits of the music-buying public, it is quite clear that they are much more interested in spending money on singles than on albums. Read more…

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7 Effective Strategies To Get Your Music Noticed

by Randy Chertkow and Jason Feehan December 14, 2009

7 strategiesAlthough most bands would like to have the kind of budget to promote their latest album on TV, radio, and billboards, they are more likely to have just enough to print up posters for the next gig. And yet indies can get the kind of attention that major label acts get. You just need to plan appropriately and implement a few tried-and-true strategies.

Here are seven effective strategies to get you and your music noticed. Read more…

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