In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.
YouTube Cards and End Screens give your viewers a call to action and make your YouTube channel more effective in turning viewers into fans. Read More.
To find your authenticity, your true artistic voice, you have to explore and create – and be patient. As an artist, your job is to practice without expectation. Read More.
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
Here are 12 music PR tips to help you stimulate publicity, better communicate, and build good public relations with local press and your fans. Read More.
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.
For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.
While social media can play an important part in your music marketing strategy, emails are a great way to target your message, provide a specific call to action, and promote yourself to industry professionals. Here are five things you can work on to start writing better emails. Read More.
Creative, free music promotion tactics can be just as effective as your musical creativity when it comes to success as an independent musician. Read More.
You can spend a lot of time on social media and Facebook marketing. This post can help you better understand and focus on important indicators in your social media marketing efforts, from algorithms to zealots, and everything in between. Read More.
Read on for introductions to software and online tools that can help you better organize and manage the business of music, giving you peace of mind and more time to invest in your music. Read More.
Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.
Being an organic musical artist doesn’t mean you shouldn’t cultivate an image and market yourself. You need to identify your “known unknowns,” create an artistic lane, and rethink your definition of “organic.” Read more.