These five steps might not be fun or glamorous, but they’re necessary if you’re serious about seeking a music licensing deal. Read More.
Not so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.
Everyone wants to know how to make a little extra cash with their music, and music licensing is an appealing option for many independent musicians. There are measurable differences between the different levels of music libraries – finding the ones for you depends on your experience and business model. Read more.
Game composer Tom Salta and music publisher Jake Versluis advise hooking up with a quality music publisher if you can – or making a strong pitch directly to game-makers if you can’t – but how do you approach either sort of party and get taken seriously? Here’s advice on how to pitch your music for video games. Read more.
While you may find success placing music in smaller-scale video games, music publisher Jake Versluis (Director of A&R Creative for Position Music) says you need a long-term plan, a big-time work ethic, and really great music to land your work in the big-league titles. Read more.
Music in video games is not limited to the standard rock, rap, and EDM. Check out these examples of diverse music found in popular games. Nearly any flavor of high-quality, well-produced music has a shot at finding a home in some sort of video game. Here are just a few examples. Read more.
When it comes to licensing music, most indie artists shoot for the holy trinity of film, TV, and commercials — but an entirely different market for licensing music has blown wide open: video games. Armed with the right knowledge, high-quality tracks, persistence, and a little luck, indie artists can begin to tap into this market. Read more.
In the broadest sense, a music publisher looks for music initially like an A&R rep at a label would. We’re searching for the best talent. We do differ in one significant way: talent alone can sometimes entice an A&R rep to sign an artist. With music publishers, that is rarely the case. Read more.
A music supervisor’s job is to find, place, and link music with multimedia based projects that need outside music. In order to become a music supervisor you must be knowledgeable about music licensing, have a grasp on the different industries that are in need of music, and possess excellent networking skills. Read more.
Music licensing is a very lucrative business with no shortage of placement opportunities. As an independent music creator, you have the ability capitalize, but you have to be organized, flexible, patient, and willing to cater to the market’s needs. This is a different ball game when compared to creating music for an artist. Here’s some tips to help you better prepare yourself for licensing. Read more.
Three common music licenses are the master, sync, and blanket license, but before we get into these music licenses, let me explain what licensing is. Licensing music is the act of giving a third party the right to use your material. That’s all it is. Whether you do this for free or fee is up to you and whatever you decide to negotiate. Read more.
“It’s a mistake to remix from a stereo master,” says expert remixer Justin Lassen. “If the track is already mastered and has its dynamics already defined, there’s only so much a remixer can do. If you are going to remix, import the stems from the original session, mute everything, bring in elements one at a time, and figure out a game plan as to how you’re going to tell the story of the remix. Read more.
As a music composer, musician, or artist today, you’re equipped with everything you need to create music: Pro Tools (or whatever DAW), tons of plug-ins, instruments, MIDI controllers… even video tutorials that show you how to use what you have. With all this high-end technology at our finger tips, how do you avoid information overload? How can you stay productive in your music career and actually get some work done? Read more.
Who are the buyers for your original music? The short answer is they are incredibly diverse, and include everything from video game production companies to late night TV variety shows. And while the enormous range of buyers is encouraging, they mainly operate in a closed loop of industry contacts, so gaining access can be difficult. That why knowing the ground rules and how value is perceived by the buyers is crucial before attempting to break in to the loop. Read more.
When striving to understand how the music licensing business operates, one key fact is that the music licensing marketplace determines value on a daily basis. What this means is that to make any money licensing your music, your songs must have value in the eyes of the marketplace. The following qualities will help determine a piece of music’s relative licensing value. Read more.