Posts tagged as:

merch

Make an Extra $500 a Show From Your Merch Table

by Disc Makers April 5, 2010

Daniel Kohn published an article on www.knowthemusicbiz.com about a technique for selling more merch at gigs. He claims that he’s seen artists make an extra $500 a show by trying this method. Read more…

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What’s Your Holiday Plan?

by Scott James December 9, 2009

It’s that time of year again. If you went shopping at all this past weekend you probably noticed that the shelves are full, deals are advertised everywhere, and many stores are staying open late. Nothing unusual for this time of year, right? Can you imagine if Best Buy or Target decided they weren’t going to advertise, put together any deals, or extend their hours for the holidays? How do you think that would work out for them? It doesn’t take a genius to realize that such a strategy (or lack thereof) would be a monumental waste of an opportunity. So why then, do 99% of all bands out there do nothing extra to promote themselves this time of year?! Read more…

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5 Ways to Improve Your Merch Sales

by Disc Makers October 13, 2009

CD Baby’s DIY Musician Blog recently posted this helpful article about increasing merch sales at gigs. Give these suggestions a try and report back to let us know your results!

For the performing artist, your merch table can be the lifeblood of revenue that keeps your career moving forward. Unfortunately, after all the other tasks (promoting the show, load in, soundcheck, etc.), the merch table tends to suffer from some serious neglect. Many performers treat their merch sales as an afterthought, CDs and T-shirts thrown about haphazardly. And then to top it off, it’s usually manned (or womanned) by some surly character looking like they are waiting to go to a funeral. If this sad description resembles your merch table then it’s time for an overhaul.

Click here to read the entire article on the DIY Musician Blog.

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