While pricing merch competitively is important, it’s just one piece of the puzzle. There are a number of other factors to consider if you want merch to be really profitable. Read More.
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Don’t miss an opportunity to build a superfan relationship by blowing it at the merch table. Read More.