A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
“When should I quit my day job and do music full-time?” It really is the $1,000,000 question, isn’t it? We’ll help you find the answer. Read More.
Your vision statement is the first step in the marketing process: when you know where you want to go, it’s easier to map out the directions to get there. Read More.
Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.
What kind of responsible are you? Will you take responsibility for your music career, or let excuses define your path? You have a choice. Read More.
You’ll love Jewel’s story because it’s incredibly inspiring. You might also hate it, because it will leave you with zero excuses in your pursuit to find happiness in your music career. Read More.
When working toward your music career goals, the big question I want to focus on is: “How do I know if a gig is worth playing?” Read More.
Here are the next six concepts successful musicians understand and use to generate revenue. Follow them to make more money with your music. Read More.
To make more money with your music, you need to know the twelve key concepts successful musicians understand and use to generate revenue. Read More.
People train for everything: marathons, driving tests, hotdog-eating competitions! Why on earth wouldn’t you train for something as huge, as dangerous, as awe inspiring, as being able to succeed in the music business? Read More.
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.
Successful risk-taking always involves rethinking the possible. The four-minute mile was impossible until Roger Bannister broke it; now it’s commonplace. Take risks, learn from your mistakes, and you’ll have a much higher chance of succeeding. Read More.
If your goal is to get more gigs and play better venues, these five tips can help you make the most of your time and energy and give you a plan of attack. Read More.