In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Touring is such a valuable learning and career opportunity. See the sights, play great shows, connect with industry, and make your fans feel special. Having a genuine attitude and hard-working ethos on the road can only lead to bigger, better opportunities. Read More.
Your audience wants to respond, they just don’t know what you want them to do – they don’t know what’s going through your head when you’re on the stage – so you have to use verbal, visual, and musical cues to lead them where you want them to go. Read More.
Your music audience is at your show for different reasons, and one is to experience moments – emotional and musical. Let them relive those moments with your CDs and merch. Read More.
If your goal is to get more gigs and play better venues, these five tips can help you make the most of your time and energy and give you a plan of attack. Read More.
Playing an unplugged gig outdoors presents challenges if you need amplification – but there are ways to meet the challenges and put on a great show. Read More.
Success onstage begins with comfort in your own skin and with your own music. Your identity when you perform live onstage has to come across as authentic to the audience. Read More.
Musical gifts are not meant to be kept to ourselves, which means at some point you’re going to have to deal with connecting with your audience: AKA the consumers of your musical product. Read more.
What if, hours before you play the gig of the year, your drummer ends up in the hospital with a stomach flu, or your bass player gets called out of town? Whether the issues are related to health or weather, business or family, life can sometimes interfere to prevent your key band mates from arriving where and when you need them. Read more.
Being intentional with different visual presentations for the variety of moods your songs invoke is part of what Tom Jackson calls changing the pressure on your audience during your live performances. “I’m not talking about acting or choreography, I’m talking about thinking, “What should this song look like?'” Read more.
There’s an advantage to concentrating your live performance development in local music venues as you plan for future tours in new and wider territories. Start your career in a central place – your hometown or a town nearby – then expand outward from that central point. Read more.
Growth is good, but grow with awareness as you move to the next level. The truth is, most acts move too quickly. They think they’ve reached a level of success that they simply have not. Carefully assess every step of your success before charging ahead thinking you’re ready to move on. Read more.
Last week, Echoes published an article about my unexpectedly unplugged and unamplified live music performance at an outdoor festival. The entire band had to make adjustments to accommodate the requirements of the gig – and drummer Rob Mitzner, in particular, relied on a setup he’s customized just for such circumstances. Read more.