While pricing merch competitively is important, it’s just one piece of the puzzle. There are a number of other factors to consider if you want merch to be really profitable. Read More.
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Your audience wants to respond, they just don’t know what you want them to do – they don’t know what’s going through your head when you’re on the stage – so you have to use verbal, visual, and musical cues to lead them where you want them to go. Read More.
Your first song needs energy – but not too much, and not too little. That’s how we like to meet people, after all. Unfortunately, a lot of artists start a live performance with an overwhelming intro, then blaze through their first few songs without stopping or giving the audience a chance to respond. The result: the artist has no idea what the audience thinks of them. Not a good way to start a relationship. Read more.
Before he goes on to play, Tony Bennett walks out and greets audience members in the foyer and thanks people profusely for coming to see his show. Outreach like that is really admirable. It shows appreciation and really creates a bond with audience members. I’m in favor of that approach with more of a human touch, not having the star being tucked away and untouchable. Read more.