Kickstarter: A New Way to Fund Ideas and Endeavors

Kickstarter got picked up by the New York Times! If you’re unfamiliar with Kickstarter, it’s a “funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers…” where the average Joe can make pledges to artists who need a little help getting started. The Kickstarter website explains that “money is collected only if a project reaches or exceeds its funding goal before time expires. If a project’s funding goal is $5,000 and only $4,999 is pledged when time expires, no money is collected. Zip, zero. Also, no rewards will be delivered. No funding, no rewards. Everyone walks away as if nothing happened.” Why did they decide to run the system like this? They provide three reasons: Read more…