Being creative is not an innate ability that you either have or you don’t. Creativity is not, in and of itself, a talent. Creativity is not related to IQ. Creativity is a way of operating. Read More.
Brent Baxter and Johnny Dwinell discuss strategies on how to behave as a member of Facebook songwriting groups. Excerpted from The CLIMB podcast, “STOP Ruining Facebook and Your Career.” Read More.
Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.
Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
What kind of responsible are you? Will you take responsibility for your music career, or let excuses define your path? You have a choice. Read More.
You’ll love Jewel’s story because it’s incredibly inspiring. You might also hate it, because it will leave you with zero excuses in your pursuit to find happiness in your music career. Read More.
The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.
To find your authenticity, your true artistic voice, you have to explore and create – and be patient. As an artist, your job is to practice without expectation. Read More.
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.
Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.
Being an organic musical artist doesn’t mean you shouldn’t cultivate an image and market yourself. You need to identify your “known unknowns,” create an artistic lane, and rethink your definition of “organic.” Read more.
Reaching fans is certainly easier in the digital age, but that doesn’t mean marketing is easy. Indie artists need to follow some basic marketing tenets if you want to make the most of your marketing efforts. Here are 15 of the biggest music marketing mistakes indie artists make. Read more.