May 29, 2012
When you focus on productivity rather than creativity, your art and your business suffers because your whole reason for doing the business, expressing and sharing your creativity, loses its momentum and drive. Productivity metrics such as how many CDs you have sold, how many gigs are booked, how many Facebook fans you have, or how many tweets you’ve tweeted can leave you feeling out of sorts and divorced from your artistic self. Read more.
May 23, 2012
Independent artists ARE more empowered today than ever before, but at what cost? There are followers and there are leaders, and when it comes to making a career out of music these days, being a leader has become a matter of survival. The tech boom, along with the slow strangulation/metamorphosis of many record labels into black holes for intellectual property, has left independent artists with a plethora of tools to produce, promote, and release better products on their own, while simultaneously releasing them into a mire of audience and market over-saturation. Read more.