Posts tagged as:

indie music

Celebrate Success – Press Releases, Artist Bios, and PR for Indie Artists

by Julia L. Rogers November 20, 2012

As I take people through the challenging self-discovery process, I’ve realized that a lot of indie music artists, at all stages of their careers, share a common issue: they are reluctant to celebrate success. They often feel uncomfortable announcing even the major milestones – like EP releases, show and tour announcements, notable press interviews – that are the product of their hard work, growth, and development. Read more.

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Why you want a music video

by Cheryl B. Engelhardt November 12, 2012

Music videos never seemed like something I should pursue. I never understood how they could translate into sales or revenue, and I certainly didn’t know how to come up with an idea that wasn’t a literal translation of my lyrics – “all I have to say is I love you” only invokes an image of two people running at each other in slow-mo, arms open for an embrace… cheese city. Read more.

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Three Online Services Any Indie Musician Could Love

by Disc Makers November 2, 2012

All of the tools to do anything and everything – including things you never even thought of – are online, available and waiting for you to put them to use. Dropbox, Hootsuite, and SoundCloud are three services that indie musicians are using to help manage and promote their careers. Read more.

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Want To Be Heard In The Crowded Indie Music Scene? Uniquify Yourself!

by Jeri Goldstein July 10, 2012

Take a really good look at yourself and your act and find those qualities you may have wanted to hide in the past thinking no one would like or you might have been embarrassed to show, or be, or write about. Audiences want to see something interesting, be a part of something new and exciting. The media is looking for something exciting to share with their audiences. So find your unique qualities and talk about them, let them shine, and let them propel you above the crowds of other performers. Do something interesting… uniquify yourself! Read more.

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You’re in the music business, so act like a business person

by Cheryl B. Engelhardt July 3, 2012

Like it or not, if you are interested in how to make money with music, you are officially in the music business. Now, the “music” part of the phrase “music business” is not a free pass for showing up late, writing emails with incomplete sentences, smelling grungy for a meeting, and having disorganized finances. The “business” part of that phrase is the part we indie musicians often overlook. You’ve got the music bit covered. Read more.

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Are You In Danger of Playing Too Much?

by Jeri Goldstein June 12, 2012

Are you in danger of playing too much in your chosen markets? We all want to gig more often, but have you really taken a look at how gigging too much in a given market might impact your ability to grow? Read more.

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Why We Indie Musicians Never Fail

by Cheryl B. Engelhardt June 6, 2012

I was just working on an article comparing some out-of-the-box promotion ideas; the ones that were successes and the ones that were failures. The thing is, I couldn’t think of a single “failure.” And it’s not because I think I’m some huge indie music success. It’s simple: When we’re still trying, we never fail. Read more.

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Busting Through the Plateau – or, How To Get a Music Career Back on Track

by Cheryl B. Engelhardt May 30, 2012

As a musician I wake up every day and say, “What am I going to do today that will push my music career forward?” The worst feeling is when I can’t answer that question. Like now. I’m at a point where I feel like I’ve reached out to all of my music industry contacts, tapped out my fans, and done everything I can think of doing. I know there is more to be done and I don’t know what it is, and I’ve reached some creative/career exhaustion that’s making me not want to do anything, anyway. Long story short: I’m stuck. Read more.

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Creativity vs. Productivity – which comes first?

by Jeri Goldstein May 29, 2012

When you focus on productivity rather than creativity, your art and your business suffers because your whole reason for doing the business, expressing and sharing your creativity, loses its momentum and drive. Productivity metrics such as how many CDs you have sold, how many gigs are booked, how many Facebook fans you have, or how many tweets you’ve tweeted can leave you feeling out of sorts and divorced from your artistic self. Read more.

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How do you achieve success as an indie artist? Enjoy baking and sell your bread.

by Bryan Weber May 23, 2012

Indie on the MoveIndependent artists ARE more empowered today than ever before, but at what cost? There are followers and there are leaders, and when it comes to making a career out of music these days, being a leader has become a matter of survival. The tech boom, along with the slow strangulation/metamorphosis of many record labels into black holes for intellectual property, has left independent artists with a plethora of tools to produce, promote, and release better products on their own, while simultaneously releasing them into a mire of audience and market over-saturation. Read more.

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Indie Music Marketing Strategies

by Randy Chertkow and Jason Feehan April 23, 2012

10 Effective Strategies to Get Your Music NoticedWhile most bands would like to have a marketing plan and budget that would allow them to promote their latest album on TV, radio, and billboards, it’s more likely you have just enough to print up posters for your next gig. And yet, indie musicians can get the kind of attention that can build a real fan base and help make a career in music with the right songs and the right marketing strategies and promotional approach. Read more and download your FREE guide.

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Nearly $42 million paid to independent artists by CD Baby in 2011!

by CD Baby February 14, 2012

CD BabyThe united state of independent music is thriving big time, and we have the numbers to back it up. CD Baby put together this infographic to highlight some of the key figures from 2011. Highlights include nearly $42 million paid out to musicians, close to 4 million songs distributed, and over 61,000 new albums and almost 30,000 new singles added in 2011. Check out the infographic for more details.

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Being Successful in Today’s Music Business: Working Backwards

by Mark Hornsby September 23, 2011

Working as a producer/engineer in the music business, I see (and hear) a lot of things when it comes to indie music and recording. One of those things, more often than not, is a conversation that goes something like this… Read more…

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