Independent artists rely on the tangible media that is the music CD. As a physical representation of their hard work, a means of increasing revenue, and to establish their brand, independent musicians use CDs in ways major label artists don’t. Read More.
Part 2 in our series on non-commercial radio looks at KDVS in California and the model it employs as a self-described non-Top 40 station. Read More.
Part 1 of this post explores a brief history of radio deregulation, its impact on the national radio market, and the opportunity local non-commercial radio represents to indie musicians. Read More.
When I tell people I’ve been at Disc Makers for 20 years, they often assume that’s when the company was founded. When I say, “No, no, no – Disc Makers has been around for 70 years,” it’s usually followed by a strange silence. I put them out of their misery and follow that up with, “Disc Makers predates the CD by many years. Read more.
After witnessing how quickly new technology has changed the music business in just the past five years, it’s a safe bet that no one can know for sure what awaits the music industry in the near future. Still these predictions for the music industry by leading industry professionals are interesting, insightful, and inspiring. Read more.
You’ve heard it before, “it’s called the music business for a reason,” and one good business practice that can help you meet your music career goals is holding effective band meetings. To ensure your meetings go smoothly, check out the following eight easy-to-execute tips. Read more.
Game composer Tom Salta and music publisher Jake Versluis advise hooking up with a quality music publisher if you can – or making a strong pitch directly to game-makers if you can’t – but how do you approach either sort of party and get taken seriously? Here’s advice on how to pitch your music for video games. Read more.
While you may find success placing music in smaller-scale video games, music publisher Jake Versluis (Director of A&R Creative for Position Music) says you need a long-term plan, a big-time work ethic, and really great music to land your work in the big-league titles. Read more.
“Happy Birthday To Me:” a complicated history – and future – for the world’s simplest song; vinyl sales continue to make headlines, with sales generating more revenue than free Spotify, YouTube, and VEVO combined; JVC and Taiyo Yuden to stop producing optical media – FalconMedia remains a reliable option. Read more.
Music in video games is not limited to the standard rock, rap, and EDM. Check out these examples of diverse music found in popular games. Nearly any flavor of high-quality, well-produced music has a shot at finding a home in some sort of video game. Here are just a few examples. Read more.
When it comes to licensing music, most indie artists shoot for the holy trinity of film, TV, and commercials — but an entirely different market for licensing music has blown wide open: video games. Armed with the right knowledge, high-quality tracks, persistence, and a little luck, indie artists can begin to tap into this market. Read more.
You’re a musician – of course you want to record your music, make CDs, have an album release party, create new merchandise, and go on tour. Trouble is, you don’t have the cash on hand to make any of these things a reality. How can you raise the money to help fund your next music project? Read more.
Many retailers have expressed concerns over the choice of Friday as the global record release date. The inability to re-stock a popular title over the weekend, as well as limiting the reporting of first-week sales to a mere three days (reports track through Sunday in a given week) are cited among the chief objections. Read more.
A band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.
Even in this age of information overload, falsehoods and myths about today’s music business are prevalent. Let’s make one thing clear: if you want to achieve your music career goals, you had better focus on the realities of the business of music. Here are five truths all musicians should understand if you want to get ahead. Read more.