Independent artists rely on the tangible media that is the music CD. As a physical representation of their hard work, a means of increasing revenue, and to establish their brand, independent musicians use CDs in ways major label artists don’t. Read More.
In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.
For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.
Being a musician is a responsibility just like any other job and requires that you handle your employers with respect and dignity. Since a lot of independent musicians don’t have a manager advising them with what to do, here are some simple music career tips to put you in the right direction. Read More.
Part 2 in our series on non-commercial radio looks at KDVS in California and the model it employs as a self-described non-Top 40 station. Read More.
Part 1 of this post explores a brief history of radio deregulation, its impact on the national radio market, and the opportunity local non-commercial radio represents to indie musicians. Read More.
Creative, free music promotion tactics can be just as effective as your musical creativity when it comes to success as an independent musician. Read More.
Performing Rights Organizations aggregate the performing rights of writers and publishers and then negotiate licenses with all the users of music, collect the income from those licenses, and distribute that income. Read More.
Success comes from the flow between your different music promotion strategies. Your social media growth, your live performances, your YouTube videos, your email list, your music sales – they all funnel into and loop back to one another. Read more.
When I tell people I’ve been at Disc Makers for 20 years, they often assume that’s when the company was founded. When I say, “No, no, no – Disc Makers has been around for 70 years,” it’s usually followed by a strange silence. I put them out of their misery and follow that up with, “Disc Makers predates the CD by many years. Read more.
In life, and when making an album, things happen. The more you understand about the process and the more detail-focused you are, the better your chances for success. So here are some things I wish I had been told before I started putting together an album’s worth of material to be pressed and distributed. Read more.
A big part of the revenue blurriness in music streaming is because many record deals were made before the advent of music streaming, using a model of selling a physical product. It’s time to tackle the job of drafting contracts to account for the fact that there are no manufacturing costs with streaming or download sales. Read more.
2015 was marked by a number of high-profile artists continuing to speak out against the music streaming business model while excluding their music from providers like Pandora, Spotify, Apple Music, Tidal, and many more. Mainstream artists have challenged whether streaming can ever be profitable for artists. Read more.