While pricing merch competitively is important, it’s just one piece of the puzzle. There are a number of other factors to consider if you want merch to be really profitable. Read More.
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
In our December Twitter chat (#DMchat16), music industry consultant Bobby Borg shared his predictions for the music industry in 2017 and beyond. Read More.
From playing shows to selling CDs and merch to finding time for self care, life on the road requires a balance between your personal, public, and business life. The Accidentals share some #TourLife hacks with us. Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Don’t miss an opportunity to build a superfan relationship by blowing it at the merch table. Read More.
Your music audience is at your show for different reasons, and one is to experience moments – emotional and musical. Let them relive those moments with your CDs and merch. Read More.
Musical gifts are not meant to be kept to ourselves, which means at some point you’re going to have to deal with connecting with your audience: AKA the consumers of your musical product. Read more.
Music isn’t going anywhere – we dance to it, graduate to it, and get married to it. But the music industry will continue to change and grow. Part 2 includes predictions for the music industry related to artist branding, live performances, and new products that might evolve for musical artists. Read more.
After witnessing how quickly new technology has changed the music business in just the past five years, it’s a safe bet that no one can know for sure what awaits the music industry in the near future. Still these predictions for the music industry by leading industry professionals are interesting, insightful, and inspiring. Read more.
Live shows are an opportunity to make music merch sales that you can’t pass up, and having a strategy is the best way to maximize those sales. Here are five points to keep in mind when stocking your merch booth. After all, if you’re creating awesome merch, you can sell it at a 150% or even 200% mark up with no one batting an eye! Read more.
The first thing that musicians should do is take an honest self-assessment. There are a lot of people that run out and say, “I need a manager. I need an agent. I need…” When you’re starting from zero with one album, there’s no business; there’s nothing to manage, and no reason for a nationwide tour. There is a lot involved between making an album and establishing a real career in music. Read more.
While technologies like Square are becoming more and more popular, there’s still a coolness factor – they’re new enough to elicit wide-eyed looks of wonder from grown adults (jaded New Yorkers included). For now, at least, paying for an independent album via credit card on someone’s smart phone, and signing with a swipe of your finger, is fun. Read more.
As an independent music artist, what can you do to maximize your music promotion and overall revenue? At last year’s New Music Seminar, Disc Makers and CD Baby president Tony van Veen shared nine music promotion lessons he’s learned that every artist can easily implement to maximize gig sales, drive download purchases, and increase overall music sales. Read more.