When working toward your music career goals, the big question I want to focus on is: “How do I know if a gig is worth playing?” Read More.
The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
To find your authenticity, your true artistic voice, you have to explore and create – and be patient. As an artist, your job is to practice without expectation. Read More.
This personal story from music consultant Wade Sutton reaffirms what you know but may need to hear again: working in music can be a real and gratifying job. Read More.
Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.
The perks of life as an independent music artist can be bountiful – but every silver lining has a cloud. Knowing how to manage stress can be just as important to your music career as your skills as a musician. Read More.
Being an organic musical artist doesn’t mean you shouldn’t cultivate an image and market yourself. You need to identify your “known unknowns,” create an artistic lane, and rethink your definition of “organic.” Read more.
Reaching fans is certainly easier in the digital age, but that doesn’t mean marketing is easy. Indie artists need to follow some basic marketing tenets if you want to make the most of your marketing efforts. Here are 15 of the biggest music marketing mistakes indie artists make. Read more.
Spinning your wheels is not the recipe for a sustainable music career. Build a story that someone will want to invest in. Pay attention to the business details. Don’t wake up 10 years from now just to realize that you’ve been spinning your wheels when you could have been making real progress. Read more.
Whatever the circumstances, we all get burned out. In that fatigued state, it’s easy to think that this is the end. We might as well apply for that job at the shoe store now and sell the guitars on Craigslist. Our minds will give us 1,001 reasons not to do something, and especially will attempt to kick us when we are down. Read more.
Are you always bitching about the current state of the music industry? Are you constantly going on about how much easier it would’ve been to find music success had you been an artist 20 years ago? I’ve got big news for all of you. Life is not a grind, life is the grind. The trick is understanding that you have to love the grind. Read more.
You’ve heard it before, “it’s called the music business for a reason,” and one good business practice that can help you meet your music career goals is holding effective band meetings. To ensure your meetings go smoothly, check out the following eight easy-to-execute tips. Read more.
Every young musician – or anyone starting out on a music career path – has a lot to understand about where to focus his or her time and energy. The bad news is that every field in music is extremely competitive. The good news is that once you decide exactly what you want to do, you will have a big advantage to finding success. Read more.
Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.