by Andre Calilhanna
March 15, 2010
No one’s arguing that the changes in the music industry haven’t tipped the scales in favor of the independents. Not only can you forge a path to success without the help of a label, you can choose from a variety of means to achieve it. But that leaves a number of questions on the table, including whether or not you ought to give your music away for free.
As an indie, CD and download sales can be a huge part of the equation in regard to your income. Read more…
by Scott James
March 9, 2010
I recently had someone on the Disc Makers blog ask me about a promotion they were thinking of doing for their upcoming CD. The idea was to give out 50-100 CDs to fans who were willing to recruit a certain number of their friends to join the band’s Facebook fan page. I thought it brought up some things that are worth thinking about. Here was my response:
My first thought is that you might get a better return on investment with Facebook advertising. Read more…