Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.
Patreon offers artists with a following a path to a sustainable, recurring income through its platform, ushering in the era of crowdfunding 2.0. Read more.
For the February edition of our Disc Makers Twitter chat (#DMchat), we asked composer, singer-songwriter, and music business/branding consultant Cheryl B. Engelhardt for some crowdfunding tips for musicians. This post contains a selection of questions and answers from our discussion. Read more.
My methodical and logical ways of working at my music career don’t account for “fluke.” I quantify everything. I even have an 8-step process for writing emails. Inspiration, luck, coincidence, and fate, are all concepts I dismiss, claiming that really we have the power to create exactly what we want, with the help of a few key tools. Read more.
We’ve been covering the topics and trends of crowdfunding for musicians for years. Here’s a collection of posts that tackle topics spanning settling on a platform, setting goals and timelines, pricing rewards, and a whole lot more. Check out these posts, and keep coming back, we’ll keep adding new content. Read more.
Whether you are trying to cover the cost of producing your next album or get a tour off the ground, crowdfunding gets your fans involved while generating the necessary dollars. Today we want to dive into setting a mix of rewards to encourage backers to pledge the most amount of money to your project. Read more.
You’ve got your songs, arrangements, musicians, and studio all set and ready to go; plans for CDs and publicity aren’t far behind. The question? How to pay for it all. Here are case studies, tips, and strategies from musicians on gathering the funds to make their own dreams of an indie album release a reality. Read more.
There are numerous ways to approach crowdfunding – including home-grown methods that don’t rely exclusively on the websites that facilitate the process. Singer/songwriter Linda Chorney has been creatively financing and her own album projects for decades. I interviewed her to get some of her personal crowdfunding tips on the matter. Read more.
Crowdfunding doesn’t just raise money, it engages your fans beyond simply asking for donations or getting them to buy your merchandise; a successful campaign makes them feel like active participants, captures their enthusiasm, and helps you spread the word. The key is organizing your efforts to maximize fundraising. Read more.
You’re a musician – of course you want to record your music, make CDs, have an album release party, create new merchandise, and go on tour. Trouble is, you don’t have the cash on hand to make any of these things a reality. How can you raise the money to help fund your next music project? Read more.
Musicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.
Most indie artists don’t have a lot of money in the bank, but if you’re going to spend your valuable savings, there may be alternative (I.e. less obvious) investments you can make to enhance your music career. What follows are seven ways to spend your money when you’ve got money to spend. Read more.
In a world driven by social media, fans want to know what you’re up to, what you did today, and what you were thinking about when you wrote the lyrics to your latest single. In the new industry, this is where much of the value lies. Fans don’t need more ways to buy new music; they need more reasons to. Give them an invitation into the journey and you’d better believe they’ll pay to gain that kind of access. Read more.
Once you understand that your fans want to know your story and the stories surrounding your music, it kind of goes without saying that they want to be invited in. Successful indie artists offer up something even greater than just their new music: they offer a new and personal experience not available anywhere else. Read more.
Fan funding through direct-to-fan platforms puts you in the driver’s seat and enables you to make proactive decisions at every turn. No longer do you have to wait until after your album releases to see how fans will respond to it, who’s going to buy it and – gulp – if you will in fact be able to tackle the surmounting debt you’ve accrued in the process of recording, producing, mixing, mastering, marketing, and distributing. Read more.