Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.
Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
If your goal is to get more gigs and play better venues, these five tips can help you make the most of your time and energy and give you a plan of attack. Read More.
You can spend a lot of time on social media and Facebook marketing. This post can help you better understand and focus on important indicators in your social media marketing efforts, from algorithms to zealots, and everything in between. Read More.
Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read more.
Engaging on social media is about promoting your act, marketing your music and gigs, and attracting new fans. But that doesn’t mean sales via social media are impossible, and with Facebook’s “Call to Action” button, you’re one click closer to converting fans to buy your CDs, merch, and tickets. Read more.
It is easier than ever to work globally to promote your music as an indie musician, artist, or band through the use of various online music platforms. These platforms provide access to a wide audience of potential fans and industry professionals, and with so many out there, it’s worth taking a look at some of the innovative and essential online resources for indie musicians that can help boost your musical career and profile. Read more.
Facebook, the biggest of the social networks, is arguably the most difficult for musicians to navigate and use effectively for music promotion. So let’s break it down and focus on the things you can do to optimize your Facebook band page and make the best use of this platform in your social media marketing. Read more.