Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.
Being creative is not an innate ability that you either have or you don’t. Creativity is not, in and of itself, a talent. Creativity is not related to IQ. Creativity is a way of operating. Read More.
Trying to be everything to everyone, or changing your style to fit the mood du jour, is not a recipe for long-time success. You have to focus on being the best you that you can be (or be a wanna-be). Read More.
The “Mentoring for the Modern Musician” podcast interviewed Keith Hatschek, author of How to Get a Job in the Music Industry. Hatcheck connects his own career path to how he teaches students, encouraging them to hone a variety of skills as they find their place in the music industry. Read More.
If you are interested in writing lyrics with depth, you need a deep artistic well to draw from. All output requires input, and as a lyricist, I recommend you begin with words. Read More.
Whatever happens on stage, you can take it in stride if you remain detached from specific outcomes. Here are four thoughtful tips for managing music performance anxiety. Read More.
Borrowed chords (chords “borrowed” from a key’s parallel minor) are commonly used in music influenced by the blues, including rock, jazz, R&B, even country and folk. Today we’ll focus on the flat-six chord. Read More.
The music these three rock ‘n roll pioneers created changed music — and helped shape the culture of the US and the world. Read More.
Brent Baxter and Johnny Dwinell discuss strategies on how to behave as a member of Facebook songwriting groups. Excerpted from The CLIMB podcast, “STOP Ruining Facebook and Your Career.” Read More.
A performance of “The Star-Spangled Banner” can be a powerful musical experience when done right and a national embarrassment if things go wrong. Consider this advice if you’re ever called to perform it. Read More.
Your song has to be great for you to have a chance at landing a cut with a major artist, and your song demo has to hit the right notes, too. Read More.
“Mentoring for the Modern Musician” podcast producers Adam and Michael Scharff caught up with musician/author/Disc Makers Blog contributor Scott McCormick to dig deeper into Scott’s three-part DM Blog series on the inimitable Brian Wilson. Here’s an excerpt from the conversation. Read More.
If you’re hoping to land a cut, there’s one listener who definitely must connect with your song: the artist you’re pitching to. That’s your first listener, the one who will hear it before the masses. Read More.
Sixth chords have an inherent lack of identity and purpose that can be riveting — a sixth chord can provide ambiguity, set curiously dark moods, and add a layer of complexity to your music. Read More.
There are several spots on a guitar that resonate and produce unpleasant ringing overtones. These tricks will stop these unwanted vibrations from sabotaging your guitar tone. Read More.