Posts tagged as:

disc makers

The case of the lost bass

by Andre Calilhanna October 17, 2014

Reasons to have instrument insuranceBassist Malcolm Gold’s story about the benefits of MusicPro instrument insurance doesn’t involve theft or damage. It was just a momentary lapse of focus on a long commute. “It was a very stressful time in my life. I was traveling on a train with a beautiful 1966 ice-blue metallic Fender Jazz bass. It’s a custom color, and worth a considerable amount of money, to say the least.” Read more.

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How to launch a music publicity campaign

by Randy Chertkow and Jason Feehan October 14, 2014

planning a music publicity campaignMost bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.

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If you ain’t measuring, you ain’t marketing

by Bobby Borg October 9, 2014

Measure MarketingMake no mistake, marketing your music – in fact, any marketing – is not about “doing things,” it’s about “doing the right things.” This is the essence of marketing measurement and why it is so important to your career. Measuring is the process of creating systems to collect, analyze, and act on information that is relevant to the goals of your marketing plan. Read more.

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Set goals for your vocal lessons

by Cheryl B. Engelhardt October 8, 2014

Set goals for your vocal lessonsSo you’ve decided to take voice lessons and you’re anxious about your first lesson, wondering what to expect and how to prepare. Here’s the good news: this isn’t an audition! Take a deep breath (you’ll be doing a lot of that in your singing lessons), and focus on these seven tips to prepare for your first voice lesson. Read more.

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Five things you can do to be better at social media marketing

by Jon Ostrow October 7, 2014

Hoodie Allen's social media marketingIt’s easy find an excuse to take a vacation from an otherwise consistent social media presence. Events like a tour or a new album release present opportunities to make you even better at social media marketing. There are several principles of social media marketing that can be found rather naturally from your tour schedule, which can help to give your presence and engagement a nice boost. Read more.

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Make music your career: seven rules to put you on track

by Keith Hatschek October 3, 2014

Music Career RulesHave you ever been a starving musician? It’s no fun. Wondering where this month’s rent money is going to come from, scrounging up change in the sofa to put gas in your car, hoping that a string doesn’t break during the gig. No one goes from a little known performer to self-sufficient artist overnight. Here are seven rules to help you transition from someone with talent and a dream to someone with talent and a career in music. Read more.

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Format options for your audio master

by Disc Makers September 30, 2014

audio master formatsWhen deciding how to prepare and submit your audio master for CD manufacturing, there are several format options to choose from. A complete body of work on a CD-R, individual audio files such as WAV or AIFF (with any variety of bit-depths and sample rates), and DDP 2.0 file sets are the most popular formats. An analog reel to reel master or DAT (digital audio tape) also provides high quality, though used less frequently with the advent of newer digital options. Read more.

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Don’t limit your songwriting to 4/4 time

by Michael Gallant September 29, 2014

AllYouNeedIsLoveJust because 4/4 is an easy and popular time signature in which to write, it doesn’t mean it’s always the best choice for you and your music. Many highly successful songs have been written using time signatures that don’t strictly adhere to the standard one-and-TWO-and-three-and-FOUR-and vibe. Here are a handful of examples of music written in different time signatures — and tips on how playing with the meter of your own music can help you get it to the highest level. Read more.

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Disc Makers is the official vinyl pressing sponsor of Record Store Day!

by Disc Makers September 24, 2014

record-store-day It’s official! Now that we’re back in the vinyl LP game, it’s only natural that we’d be the official vinyl pressing sponsor of Record Store Day, a celebration of the enduring importance and coolness of the independent record store, held on the third Saturday of April every year. Read more.

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Limit your takes and make better recordings

by Graham Cochrane September 22, 2014

make better recordingsThe moment I was first introduced to computer-based recording, I saw the potential for recording millions of takes. At first it made sense to me to just record as much as you can and then pick the best takes later. But over the years I have come to realize how much of a hindrance this philosophy was, rather than a help. Read more.

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How to link to your website directly from your YouTube video

by Ben Sword September 16, 2014

Ben Sword talks YouTube buttonsBen Sword, founder and head of MusicMarketing.com brings us what he calls “the most exciting new feature in the history of YouTube features.” Now you can add an active link to your website in your video. Your video plays, a button pops up, and viewers can click on it and land on your website. That’s a pretty awesome way to increase traffic and interaction with new and existing fans. Read more.

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Email marketing and increasing your subscribers

by Shaun Letang September 11, 2014

Email marketing tipsYour email list is yours to keep. Social sites have come and gone or fallen out of favor over time. And social sites usually aren’t as good at getting people to take action, so if you want ticket sales and CD purchases, you should start building your list. Now that we know why you need a mailing list, let’s look at six ways you can increase your subscriber count. Read more.

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Focus on song intros for your live performances

by Tom Jackson September 10, 2014

Rearrange your live song intros to improve your showsA good intro will set up what is going to happen next. With most artists and most songs, it’s one of the first parts of a song I need to rearrange. We want to capture and engage the audience, make sure people are with you. I use the analogy of a mother hen gathering her chicks, making sure they are with her and together before she crosses the street, rather than just taking off and hoping they follow. Read more.

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Planning your album: your CD release (and post-release)

by Randy Chertkow and Jason Feehan September 3, 2014

CD release tipsIf you’re sitting down to tackle making an album, there’s a lot to think about; from clearing the rights for your cover songs to converting the cover art to the right format. When you get your manufactured CDs in hand, there are still a lot of things you need to do – namely, releasing the album for sale to the public. While your music is at the heart of what you do, your identity, image, brand, website, web presence, merchandise, and publicity is what you use to connect with your fans. Randy Chertkow and Jason Feehan have revised our popular Planning Your Album From Beginning To End guide. Here’s an excerpt from the revised guide. Read more.

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How to measure success (with key performance indicators)

by Jon Ostrow September 2, 2014

Music marketing key performance indicatorsMost success stories don’t happen overnight. To keep you on a long term path towards reaching your goals as a musician, you should have several ways to gauge your progress. I call them key performance indicators (KPIs), and they provide a way to measure your performance and the growth of your music career and music marketing efforts. Read more.

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