Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.
Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.
A new year always brings new potential and new opportunities, but the first step is knowing exactly what you’re aiming for. Here are a few things you can do to start hearing a lot more “yes” in 2018. Read More.
Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.
I’ve seen so many musicians go from working day jobs to making a comfortable living off their music full time. But if you’re making this big transition, you owe it to yourself to acknowledge the reality of it all. Read More.
Whatever you’re setting out to accomplish, the best thing you can do for your career is finish your music projects and bring your ideas through to completion. Read More.
Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.
When working toward your music career goals, the big question I want to focus on is: “How do I know if a gig is worth playing?” Read More.
The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.
People train for everything: marathons, driving tests, hotdog-eating competitions! Why on earth wouldn’t you train for something as huge, as dangerous, as awe inspiring, as being able to succeed in the music business? Read More.
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
Successful risk-taking always involves rethinking the possible. The four-minute mile was impossible until Roger Bannister broke it; now it’s commonplace. Take risks, learn from your mistakes, and you’ll have a much higher chance of succeeding. Read More.
Are you always bitching about the current state of the music industry? Are you constantly going on about how much easier it would’ve been to find music success had you been an artist 20 years ago? I’ve got big news for all of you. Life is not a grind, life is the grind. The trick is understanding that you have to love the grind. Read more.
Every young musician – or anyone starting out on a music career path – has a lot to understand about where to focus his or her time and energy. The bad news is that every field in music is extremely competitive. The good news is that once you decide exactly what you want to do, you will have a big advantage to finding success. Read more.
Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.