When working toward your music career goals, the big question I want to focus on is: “How do I know if a gig is worth playing?” Read More.
The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.
People train for everything: marathons, driving tests, hotdog-eating competitions! Why on earth wouldn’t you train for something as huge, as dangerous, as awe inspiring, as being able to succeed in the music business? Read More.
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
Successful risk-taking always involves rethinking the possible. The four-minute mile was impossible until Roger Bannister broke it; now it’s commonplace. Take risks, learn from your mistakes, and you’ll have a much higher chance of succeeding. Read More.
Are you always bitching about the current state of the music industry? Are you constantly going on about how much easier it would’ve been to find music success had you been an artist 20 years ago? I’ve got big news for all of you. Life is not a grind, life is the grind. The trick is understanding that you have to love the grind. Read more.
Every young musician – or anyone starting out on a music career path – has a lot to understand about where to focus his or her time and energy. The bad news is that every field in music is extremely competitive. The good news is that once you decide exactly what you want to do, you will have a big advantage to finding success. Read more.
Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.
A lot of folks hate it when I talk about excuses, probably because we all have some sore spot in our lives where we coulda, shoulda, woulda but made an excuse instead. So having a serious discussion about excuses causes us to relive our most catastrophic or painful failures. But you cannot succeed with excuses. Read more.
Getting feedback from a sample of your audience is a great way to measure your success. But what happens when you get feedback that is the opposite of what you wanted to hear? Finding your true voice and an audience to whom you appeal requires time, patience, dedication, motivation, and effort. Read more.
Not all musicians are good writers, so if any part of your marketing consists of creating content, improving your writing craft should be a priority. If writing isn’t your cup of tea, it can take you an entire day to produce a rough draft for a blog article. Here are eight writing tips to help you work faster without sacrificing quality. Read more.
Becoming a great musician isn’t easy, but avoiding these mistakes will increase your odds for success. Follow this advice and you’ll improve as a musician. First, as Malcolm Gladwell eloquently states in his book The Outliers, anyone wanting to be good at their craft must put in their 10,000 hours of practice. Read more.
Dreams are not goals. A goal must be written down and have a date by which you intend to complete it. For example, pitching your original songs to four music supervisors within the next 30 days is an attainable goal, since you have complete control over whether or not you can achieve this goal. Read more.
The DIY concept has been evangelized, refuted, and defended as the way to achieve success in music. No matter what your opinion is regarding the do-it-yourself ethos, there is one thing that should be universally accepted: do-it-yourself doesn’t mean you are a one person machine. Read more.
Pursuing a career in music business is not easy nor is it for the thin skinned. In fact, with all the challenges one has to face to get noticed, it can actually be pretty darn depressing. It’s the time of year for lists and goals, so here are 17 ideas to help keep your spirits high and your focus sharp as you pursue new heights in your career in music! Read more.