Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
If you want success as a singer/songwriter, I already know these five things need to be addressed without even seeing your show. Read More.
You’ll love Jewel’s story because it’s incredibly inspiring. You might also hate it, because it will leave you with zero excuses in your pursuit to find happiness in your music career. Read More.
When working toward your music career goals, the big question I want to focus on is: “How do I know if a gig is worth playing?” Read More.
Instagram has added a streaming video tool. Here are six tips to get you started using the Instagram Live feature to its fullest. Read More.
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Don’t miss an opportunity to build a superfan relationship by blowing it at the merch table. Read More.
Your audience wants to respond, they just don’t know what you want them to do – they don’t know what’s going through your head when you’re on the stage – so you have to use verbal, visual, and musical cues to lead them where you want them to go. Read More.
Your music audience is at your show for different reasons, and one is to experience moments – emotional and musical. Let them relive those moments with your CDs and merch. Read More.
Success onstage begins with comfort in your own skin and with your own music. Your identity when you perform live onstage has to come across as authentic to the audience. Read More.
Musical gifts are not meant to be kept to ourselves, which means at some point you’re going to have to deal with connecting with your audience: AKA the consumers of your musical product. Read more.
Being intentional with different visual presentations for the variety of moods your songs invoke is part of what Tom Jackson calls changing the pressure on your audience during your live performances. “I’m not talking about acting or choreography, I’m talking about thinking, “What should this song look like?'” Read more.