In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Don’t miss an opportunity to build a superfan relationship by blowing it at the merch table. Read More.
Your audience wants to respond, they just don’t know what you want them to do – they don’t know what’s going through your head when you’re on the stage – so you have to use verbal, visual, and musical cues to lead them where you want them to go. Read More.
Your music audience is at your show for different reasons, and one is to experience moments – emotional and musical. Let them relive those moments with your CDs and merch. Read More.
Success onstage begins with comfort in your own skin and with your own music. Your identity when you perform live onstage has to come across as authentic to the audience. Read More.
Musical gifts are not meant to be kept to ourselves, which means at some point you’re going to have to deal with connecting with your audience: AKA the consumers of your musical product. Read more.
Being intentional with different visual presentations for the variety of moods your songs invoke is part of what Tom Jackson calls changing the pressure on your audience during your live performances. “I’m not talking about acting or choreography, I’m talking about thinking, “What should this song look like?'” Read more.
One way to expand your audience is to serve as an opening act for a better-known artist on multiple tour dates or one local show. Sometimes you can get lucky and be in the right place at the right time, but if you’re more interested in strategy than chance, here are three suggestions to help you land some of these choice performance slots. Read more.
If you want to perform live more than just once a month, there are plenty of ways to fill up your performance schedule without saturating a particular market. Four basic strategies you should consider include: 1) A club residency, 2) Alternate format performances, 3) Dual territory performances, 4) A tour. Read more.
When people come to me for band practice tips, one of the questions I get asked a lot is, “What’s too much rehearsal? We want to keep it spontaneous.” Well, spontaneous is one thing, and winging it is another. And most people wing it. When you’re making it up as you go onstage, instead of in rehearsal, you’ll never be great, consistently. Read more.
Most bands, when they rehearse, even for a big show, will rehearse for a couple of days, run through the songs to make sure they’re “tight,” work out the musical parts, and then go out onstage and hope something good will happen. They have no idea what they’re trying to accomplish. Read more.
We look at the Super Bowl halftime show, from 1991 to 2017 and ask: Why is there a concert in the middle of a football game? Read more.