If some specific music promotion worked for you once, it will probably work again. But it won’t go beyond that — you won’t grow and you probably won’t be more successful. Read More.
Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.
I’ve seen so many musicians go from working day jobs to making a comfortable living off their music full time. But if you’re making this big transition, you owe it to yourself to acknowledge the reality of it all. Read More.
Disc Makers has always been committed to being a one-stop shop that provides varied and excellent service to the modern musician. Read More.
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
Compared to other promotion tools – like social media, where most of your posts can get lost in the feed never to be seen again – email gives you a much better chance of actually communicating with your fans. Read More.
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
“When should I quit my day job and do music full-time?” It really is the $1,000,000 question, isn’t it? We’ll help you find the answer. Read More.
Your vision statement is the first step in the marketing process: when you know where you want to go, it’s easier to map out the directions to get there. Read More.
Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base. Read More.
A cue sheet is a written synopsis of the music used in a production and is one way to ensure all the stakeholders in a song are compensated adequately. Read More.
Whether contributing backing vocals, laying down beats, or anything in between, playing the role of a musician for hire can be complicated. Here are some tips to help you make it. Read More.
What kind of responsible are you? Will you take responsibility for your music career, or let excuses define your path? You have a choice. Read More.
If you’re in a situation where there’s conflict in a band or among musicians you work with, the first step is to address it as a group so that all voices can be heard. Read More.