Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
Everyone says you’ve got to build your email list if you want to be successful in today’s music industry, but most people I’ve talked to have had a less-than-great experience emailing their fans. These tips can help improve your email marketing. Read More.
In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Read on for introductions to software and online tools that can help you better organize and manage the business of music, giving you peace of mind and more time to invest in your music. Read More.
Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.
Being an organic musical artist doesn’t mean you shouldn’t cultivate an image and market yourself. You need to identify your “known unknowns,” create an artistic lane, and rethink your definition of “organic.” Read more.
Success comes from the flow between your different music promotion strategies. Your social media growth, your live performances, your YouTube videos, your email list, your music sales – they all funnel into and loop back to one another. Read more.
Reaching fans is certainly easier in the digital age, but that doesn’t mean marketing is easy. Indie artists need to follow some basic marketing tenets if you want to make the most of your marketing efforts. Here are 15 of the biggest music marketing mistakes indie artists make. Read more.
For the February edition of our Disc Makers Twitter chat (#DMchat), we asked composer, singer-songwriter, and music business/branding consultant Cheryl B. Engelhardt for some crowdfunding tips for musicians. This post contains a selection of questions and answers from our discussion. Read more.
Madalyn Sklar, social media coach and founder of GoGirlsMusic.com, offered thoughts on marketing and new social media tools for musicians. Q: What is your “secret sauce” for growing your Twitter following? A: Tweeting every day, participate in chats, respond to notifications, use Twitter lists, engage. Read more. Read more.
Soundcloud is special because its features allow it to create a very intimate sense of partnership with your listener. Everyone knows you need to create a personal bond with your fans, and Soundcloud isn’t really a streaming service at all – it’s more of a music-centric social network. Read more.
Are you making the most of your social media presence? Sure, you tweet. You connect with friends and fans on Facebook. You post videos of your shows on YouTube. But it’s time consuming. You’d rather focus on writing and performing. Luckily there are sites and hacks that can make your life easier all while keeping up with the Joneses. Read more.
Not so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.
Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read more.