by Disc Makers
March 22, 2010
Think about everything you hand to your customers. If you’re a store, you have bags or boxes. Even if you’re a service company, you probably leave envelopes, folders, and even pens with your potential customers.
Every single thing that you give to your prospects is an opportunity to get your company’s name in front of them again and again, either because they leave an envelope on their desk and notice your logo every time they look at it, or because they’re using the pen you gave them with your logo on it. Read more…
by Tony van Veen
November 23, 2009
Remember what it was like in 1990 if you needed something? Say you were looking for a printer for your company brochures. In those pre-internet days it took some resourcefulness and time to find and research the right vendor. Today, you open your search engine of choice, type in a few terms, and voilå: more printers than you can shake a stick at. Thank God for Google.
Clearly, a seismic shift has occurred in how people shop, and consequently in how they market themselves. A lot of the action is happening online, but (of course) not all marketing is web-based. Read more…
