While pricing merch competitively is important, it’s just one piece of the puzzle. There are a number of other factors to consider if you want merch to be really profitable. Read More.
Besides providing basic information, a great poster, flyer, or postcard sells a benefit and triggers a buying action. These design tips can help you streamline the process and serve as a checklist for the information to include. Read More.
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.
In our December Twitter chat (#DMchat16), music industry consultant Bobby Borg shared his predictions for the music industry in 2017 and beyond. Read More.
Live shows are underdeveloped as a music marketing tool by most artists. You need to track numbers to understand what’s working from a marketing perspective. Read More.
Once you have the equipment you need, the next step toward video domination is staging and recording. Part 2 of our Vlogging For Musicians series focuses on setting up for a professional result. Read More.
For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.
Patreon offers artists with a following a path to a sustainable, recurring income through its platform, ushering in the era of crowdfunding 2.0. Read more.
Great music photography is essential for your press kit and promotional efforts, but having your artist photos at your fingertips and ready to go might help get you promo opportunities you weren’t expecting. Read more.
Music isn’t going anywhere – we dance to it, graduate to it, and get married to it. But the music industry will continue to change and grow. Part 2 includes predictions for the music industry related to artist branding, live performances, and new products that might evolve for musical artists. Read more.
Live shows are an opportunity to make music merch sales that you can’t pass up, and having a strategy is the best way to maximize those sales. Here are five points to keep in mind when stocking your merch booth. After all, if you’re creating awesome merch, you can sell it at a 150% or even 200% mark up with no one batting an eye! Read more.
Twitter may only allow you 140 characters, but the header image can be used for a host of music marketing initiatives. These twitter marketing tips can help build your artist brand and market your music and videos. Get creative and get your music heard by using Twitter in some unconventional and fun ways. Read more.
Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read more.