by Disc Makers
December 22, 2009
What They Don’t Teach You At Harvard Business School (a bestselling book) talks about a research study that was conducted at Harvard between 1979 and 1989:
“In 1979, the MBA graduates were asked, “Have you set clear, written goals for your future and made plans to accomplish them?”
Only 3 percent had clear written goals and action plans to achieve them.
Thirteen percent of the graduates had goals, but they were not in writing. Read more…
by Disc Makers
November 12, 2009
I recently took a fantastic journey to Australia where I spoke at a music conference called Big Sound in Brisbane. There I had the honor and privilege of meeting Dave Carter, a Dr. at Griffith University who was presenting a fascinating study called The Online Marketing Research Paper.
The Online Marketing Research Paper examines the web presence and sales data for 99 independent Australian artists distributed by Musicadium (a digital music & video distribution service) to identify whether any of the documented online activity corresponded with proportionally higher royalty returns to artists. Read more…
