From the category archives:


Seven ways to increase YouTube views

by Jason Feehan and Randy Chertkow October 22, 2015

increase YouTube viewsBecause YouTube has become the number one search engine for music, if you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and the number of clicks for your next creation by following these seven steps. Read more.

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The independent musician’s guide to social media marketing

by Disc Makers October 16, 2015

social media marketing Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read more.


How to make money on YouTube with your music

by Jason Feehan and Randy Chertkow October 5, 2015

How to make money on YouTubeYouTube is the world’s largest music search engine. Within the last ten years, it’s also grown to become one of the primary ways people share and discover music. But YouTube is more than simply a promotional platform, you can make money on YouTube. It can drive music and merch sales, as well as advertising revenue. Read more.


Crowdfunding for musicians: tips, tactics, and trends

by Disc Makers October 2, 2015

crowdfunding for musiciansWe’ve been covering the topics and trends of crowdfunding for musicians for years. Here’s a collection of posts that tackle topics spanning settling on a platform, setting goals and timelines, pricing rewards, and a whole lot more. Check out these posts, and keep coming back, we’ll keep adding new content. Read more.


Defining your vision and your music marketing plan [Video]

by Bobby Borg September 25, 2015

music marketing planSetting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.

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Planning the rewards for your music crowdfunding project

by Jason Feehan and Randy Chertkow September 24, 2015

music crowdfundingWhether you are trying to cover the cost of producing your next album or get a tour off the ground, crowdfunding gets your fans involved while generating the necessary dollars. Today we want to dive into setting a mix of rewards to encourage backers to pledge the most amount of money to your project. Read more.


Creative strategies to raise money for your indie album release

by Michael Gallant August 31, 2015

indie album release CMYou’ve got your songs, arrangements, musicians, and studio all set and ready to go; plans for CDs and publicity aren’t far behind. The question? How to pay for it all. Here are case studies, tips, and strategies from musicians on gathering the funds to make their own dreams of an indie album release a reality. Read more.


How to crowdfund your next project: 11 steps to success

by Randy Chertkow and Jason Feehan August 20, 2015

11 crowdfunding tipsCrowdfunding doesn’t just raise money, it engages your fans beyond simply asking for donations or getting them to buy your merchandise; a successful campaign makes them feel like active participants, captures their enthusiasm, and helps you spread the word. The key is organizing your efforts to maximize fundraising. Read more.


Sell your story, sell your music

by Frederic Sahyouni August 10, 2015

artist bio“Check out my new single on SoundCloud!” If you’re part of the music industry, you’re either guilty of sending out this message or you’re constantly receiving tweets of it with minor variations. It begs the ultimate question: “Why should your message prompt me to follow your link over any of the other identical messages I receive?” Read more.


6 social media marketing tips for musicians

by Joanna Carpentier August 6, 2015

social media marketing tipsTake some time to implement these social media marketing tips, spruce up your profiles, and optimize your online presence to attract and engage your fans. If you build a strong artist brand and pay attention to analytics, you’ll be on your way to having a booming fan base on social media in no time. Read more.


10 things you can do to reach your music career goals

by Bobby Borg July 23, 2015

how to reach your music career goalsMusicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.


Setting up a call to action on your Facebook artist page

by Andre Calilhanna July 17, 2015

facebook marketing tipEngaging on social media is about promoting your act, marketing your music and gigs, and attracting new fans. But that doesn’t mean sales via social media are impossible, and with Facebook’s “Call to Action” button, you’re one click closer to converting fans to buy your CDs, merch, and tickets. Read more.


The many ways to ask for the sale

by Bobby Owsinski June 9, 2015

online CD salesWhen it comes to sales, sometimes the very best technique is the most direct. Ask plainly for the sale. If your fan or customer really wants to buy from you, you’re doing him or her a favor by making the process streamlined and easy. If your fan or customer is unsure, you’re not helping the cause by being ambiguous. Read more.

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How to give a good interview

by Jason Consoli June 5, 2015

how to give a good interviewAs a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.


How to optimize your YouTube channel to get more views

by Chris Robley June 1, 2015

How to optimize your YouTube ChannelYou’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.