From the category archives:

Promotion

The musician’s social media checklist

by Jon Ostrow October 28, 2014

music social media marketingMarketing your band and your music on the digital landscape, it’s easy to get lost focusing your time and efforts on the wrong sites and connecting with the wrong people. Ideally, you’d take the time and have an opportunity to think through the who, how, what, where, and why so that all of your efforts are connecting you to potential fans and influencers within your niche from the get go. Read more.

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Test your music products before you go to market

by Bobby Borg October 27, 2014

Test your music productsTesting and feedback should be part of the process of getting your music products into releasable form. Testing material on your most likely fans, and making necessary improvements and decisions before committing your time and money to the recording, manufacturing, distributing, and promoting it. Without market research, you could easily spend hundreds (or thousands) of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans! Read more.

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How to launch a music publicity campaign

by Randy Chertkow and Jason Feehan October 14, 2014

planning a music publicity campaignMost bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.

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If you ain’t measuring, you ain’t marketing

by Bobby Borg October 9, 2014

Measure MarketingMake no mistake, marketing your music – in fact, any marketing – is not about “doing things,” it’s about “doing the right things.” This is the essence of marketing measurement and why it is so important to your career. Measuring is the process of creating systems to collect, analyze, and act on information that is relevant to the goals of your marketing plan. Read more.

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Five things you can do to be better at social media marketing

by Jon Ostrow October 7, 2014

Hoodie Allen's social media marketingIt’s easy find an excuse to take a vacation from an otherwise consistent social media presence. Events like a tour or a new album release present opportunities to make you even better at social media marketing. There are several principles of social media marketing that can be found rather naturally from your tour schedule, which can help to give your presence and engagement a nice boost. Read more.

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Email marketing and increasing your subscribers

by Shaun Letang September 11, 2014

Email marketing tipsYour email list is yours to keep. Social sites have come and gone or fallen out of favor over time. And social sites usually aren’t as good at getting people to take action, so if you want ticket sales and CD purchases, you should start building your list. Now that we know why you need a mailing list, let’s look at six ways you can increase your subscriber count. Read more.

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How to measure success (with key performance indicators)

by Jon Ostrow September 2, 2014

Music marketing key performance indicatorsMost success stories don’t happen overnight. To keep you on a long term path towards reaching your goals as a musician, you should have several ways to gauge your progress. I call them key performance indicators (KPIs), and they provide a way to measure your performance and the growth of your music career and music marketing efforts. Read more.

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Make your music photos tell your story

by Cheryl B. Engelhardt August 4, 2014

Tips for better music photos Music photography is just another way to help you communicate with the world. When your music photos support your lyrics, music, website, tweets, emails, or releases to complete who you are and help convey your message as an artist AND your artist brand, then they are doing their job! Follow these few guidelines to get your next photo shoot to be a true snapshot of you. Read more.

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Music workshops: how to choose, prep, and “work” music industry events

by Michael Gallant July 22, 2014

attending music workshops Music workshops can be outstanding resources when it comes to education, networking, and generating ideas. But how can you be sure the enticing-sounding workshop you’re being pitched is meat, rather than hype? How do you make the most of your time and elevate your career in the process? We’ve got tips from two industry veterans who know the world of workshops inside and out. Read more.

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Creating an effective online ad

by Jon Ostrow July 14, 2014

Online ad for your band Once you’ve determined the purpose of your ad, the best budget, the target audience, and key performance indicators (KPIs – e.g. email list growth, ticket sales), you now need to actually put your online ad together and set it up. The following will help you to navigate this set-up process to ensure the money you spend is worthwhile. Read more.

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9 things you should never do on stage

by Shaun Letang June 25, 2014

Music performance no nosWhile it’s good to know what you should be doing to advance your music career, it’s also important to be aware of the things you should avoid. With that in mind, I want to share with you nine mistakes I’ve seen musicians make during a music performance. I’ve tried to leave personal opinion out of it, instead focusing on what will make for a poor show for your audience. After all, it’s them you’re there to entertain, right? Read More.

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How to create a compelling Facebook ad

by Ben Sword June 20, 2014

compelling Facebook adEven though lots of indie artists are satisfied staying independent, many musicians I meet would like to get noticed by a label. Personally I don’t focus too much on “label obsessed” marketing, so you can use this same trick to reach journalists, radio stations, bloggers, and all manner of influential people who can help push your music forward. Read More.

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Should you advertise online?

by Jon Ostrow June 4, 2014

online music marketing strategyFocusing on building your community organically is part of a balanced digital PR strategy, but when used effectively, advertising can magnify your existing PR efforts. The reasons for advertising generally fall into two categories: awareness and conversion. Read More.

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Optimize your digital music sales on iTunes

by Jon Ostrow April 30, 2014

digital music sales on iTunes As an indie, your plan should be to seek out social and digital distribution platforms that will cater best to you and your audience, but there is one platform that still dominates as the go-to for mass music purchasing. This platform is iTunes. As of 2013, iTunes accounted for 66% of all digital music sales. Read more.

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Your elevator pitch should start a conversation

by Michael Gallant April 16, 2014

Artist branding and your elevator pitch While there’s no universal formula for creating an ideal musical elevator pitch, there are ways to help yourself communicate effectively in situations when you’re interacting with a potential new fan or industry contact. We’ve assembled tips from a trio of music industry professionals to help you spark productive conversations about your music — and avoid walking away with your foot in your mouth. Read more.

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