From the category archives:

Promotion

The many ways to ask for the sale

by Bobby Owsinski June 9, 2015

online CD salesWhen it comes to sales, sometimes the very best technique is the most direct. Ask plainly for the sale. If your fan or customer really wants to buy from you, you’re doing him or her a favor by making the process streamlined and easy. If your fan or customer is unsure, you’re not helping the cause by being ambiguous. Read more.

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How to give a good interview

by Jason Consoli June 5, 2015

how to give a good interviewAs a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.

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How to optimize your YouTube channel to get more views

by Chris Robley June 1, 2015

How to optimize your YouTube ChannelYou’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.

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Creative music product pricing – eight strategies that paid off

by Bobby Borg May 28, 2015

Wu TangFor many young and developing artists, music product pricing is usually the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, pricing is something that can be far more strategic, and these eight examples will get you thinking about price like never before. Read more.

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How to take a great band photo and headshot

by Andre Calilhanna May 8, 2015

how to take a great band photoBeyond songwriting, the fact is visuals really matter, so press photos and all your visual material shouldn’t be an afterthought. Enticing photos, videos, album art, and graphic design will go a long way toward getting attention and will help to establish your brand and get people to pay attention and listen to your music. Read more.

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Engage your audience and create super fans

by Keith Hatschek and Melissa Ewing May 6, 2015

superman super fanAudience participation has always been an integral part of music: fans have always sang and clapped along with their favorite songs as the artist performs on stage. Artists today are taking participation a step further, understanding that inviting fans to play a role in the creative process can lead to a deeper level of engagement. Read more.

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Got an unconventional gig? Use unconventional promotion.

by Michael Gallant May 4, 2015

promoting unconventional music venuesUnconventional venues require additional promo on your end and you should see it more as an active partnership with the venue. Rather than expecting the venue to promote you to their followers or patrons and pack the house for you, you generally will need to anticipate some involvement when it comes to spreading the word. Read more.

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10 tips for creating persuasive music marketing content

by Bobby Borg April 29, 2015

music marketing tipsDirect marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.

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What is the purpose of a band press kit?

by Andre Calilhanna April 22, 2015

band press kit guideA band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.

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Blog and website writing tips

by James Druman March 24, 2015

Writing tips for music marketingNot all musicians are good writers, so if any part of your marketing consists of creating content, improving your writing craft should be a priority. If writing isn’t your cup of tea, it can take you an entire day to produce a rough draft for a blog article. Here are eight writing tips to help you work faster without sacrificing quality. Read more.

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Career killing execution mistakes musicians make

by Bobby Borg March 22, 2015

Mistakes Musicians MakeIn this post, we highlight five career killing execution mistakes musicians make when trying to get to the next level. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.

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Build your brand identity with the right band name

by Bobby Borg February 4, 2015

Finding the right band nameNaming your band is an important consideration in the endeavor of building your brand. If you’re just forming your new act, it’s not too early to recognize that your name is what will typically be stamped on all of your products as well as your websites, business cards, bass drum heads, and cases. Read more.

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Improve your music marketing campaigns

by Bobby Borg January 19, 2015

ocus your music marketing campaignsDirect marketing is the process of communicating directly with fans (e.g. mailing tour dates, texting announcements about contests, and posting website links to your fund raisers). But there’s more to direct marketing then just hitting “send.” To increase your return on your future music marketing campaigns, read these ten tips. Read more.

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DIY, but don’t do it alone

by Jon Ostrow January 8, 2015

DIY success in musicThe DIY concept has been evangelized, refuted, and defended as the way to achieve success in music. No matter what your opinion is regarding the do-it-yourself ethos, there is one thing that should be universally accepted: do-it-yourself doesn’t mean you are a one person machine. Read more.

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How to roll out effective music sales promotions

by Bobby Borg December 29, 2014

effective music sales promotionsSales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Music sales promotions can be applied to selling CDs, merch, concert tickets, and so much more. You must use these promotions strategically, and these tips can help build more sales when you do. Read more.

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