From the category archives:

Promotion

Blog and website writing tips

by James Druman March 24, 2015

Writing tips for music marketingNot all musicians are good writers, so if any part of your marketing consists of creating content, improving your writing craft should be a priority. If writing isn’t your cup of tea, it can take you an entire day to produce a rough draft for a blog article. Here are eight writing tips to help you work faster without sacrificing quality. Read more.

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Career killing execution mistakes musicians make

by Bobby Borg March 22, 2015

Mistakes Musicians MakeIn this post, we highlight five career killing execution mistakes musicians make when trying to get to the next level. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.

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Build your brand identity with the right band name

by Bobby Borg February 4, 2015

Finding the right band nameNaming your band is an important consideration in the endeavor of building your brand. If you’re just forming your new act, it’s not too early to recognize that your name is what will typically be stamped on all of your products as well as your websites, business cards, bass drum heads, and cases. Read more.

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Improve your music marketing campaigns

by Bobby Borg January 19, 2015

ocus your music marketing campaignsDirect marketing is the process of communicating directly with fans (e.g. mailing tour dates, texting announcements about contests, and posting website links to your fund raisers). But there’s more to direct marketing then just hitting “send.” To increase your return on your future music marketing campaigns, read these ten tips. Read more.

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DIY, but don’t do it alone

by Jon Ostrow January 8, 2015

DIY success in musicThe DIY concept has been evangelized, refuted, and defended as the way to achieve success in music. No matter what your opinion is regarding the do-it-yourself ethos, there is one thing that should be universally accepted: do-it-yourself doesn’t mean you are a one person machine. Read more.

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How to roll out effective music sales promotions

by Bobby Borg December 29, 2014

effective music sales promotionsSales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Music sales promotions can be applied to selling CDs, merch, concert tickets, and so much more. You must use these promotions strategically, and these tips can help build more sales when you do. Read more.

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Should your next music release be an EP or an album?

by Shaun Letang December 28, 2014

EP music releaseIt’s not always easy to know what you should be releasing as a musician. Should you go all out and create a 14 track album right away? Should you release a single as soon as you’ve recorded your first track? Here is a plan I’ve seen work well for many independent artists. Read more.

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The qualities of a good artist manager

by Steve Rennie December 17, 2014

Rick Neuheisel InterviewPicking the right partners in the music business is a big-picture concept that cannot be understated. It influences every decision an artist makes regarding his or her career in music. Former UCLA football coach Rick Neuheisel talks about the qualities of a good coach – and artist manager. Read more.

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Six music promotion mistakes to avoid

by Bobby Borg December 16, 2014

music promotion mistakes to avoidAre you having trouble getting the word out about your products and services and getting to that next level of your music career? Are you making mistakes that are costing you time, money, and even your own fans? Whether it’s failing to present a consistent brand or not pushing sales, these music promotion mistakes can derail your music career. Read more.

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Create content to achieve your music career goals

by Jon Ostrow December 4, 2014

Content strategyBuilding a strong fan base online requires you to create and execute an effective content strategy. Most often, we focus on the idea of engagement, and while there is no doubt that this is a requirement of an effective content strategy, engagement should not be the only focus of your online music marketing and your efforts to achieve your music career goals. Read more.

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Online music marketing etiquette: tips for email, social, and YouTube

by Bobby Borg December 2, 2014

online music marketing etiquetteWhile the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.

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Indie artists Sad Robot discuss marketing and music branding

by Lucy Briggs November 26, 2014

indie artist music branding LA-based band Sad Robot recently wowed the judges at Los Angeles Music Network’s LAMN Jam and walked away with the grand prize. Shortly afterward we caught up with them and gained some insight on their opinions on marketing and branding, performing and touring, and the importance of attending industry events. Read more.

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The musician’s social media checklist

by Jon Ostrow October 28, 2014

music social media marketingMarketing your band and your music on the digital landscape, it’s easy to get lost focusing your time and efforts on the wrong sites and connecting with the wrong people. Ideally, you’d take the time and have an opportunity to think through the who, how, what, where, and why so that all of your efforts are connecting you to potential fans and influencers within your niche from the get go. Read more.

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Test your music products before you go to market

by Bobby Borg October 27, 2014

Test your music productsTesting and feedback should be part of the process of getting your music products into releasable form. Testing material on your most likely fans, and making necessary improvements and decisions before committing your time and money to the recording, manufacturing, distributing, and promoting it. Without market research, you could easily spend hundreds (or thousands) of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans! Read more.

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How to launch a music publicity campaign

by Randy Chertkow and Jason Feehan October 14, 2014

planning a music publicity campaignMost bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.

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