From the category archives:

Promotion

Music workshops: how to choose, prep, and “work” music industry events

by Michael Gallant July 22, 2014

attending music workshops Music workshops can be outstanding resources when it comes to education, networking, and generating ideas. But how can you be sure the enticing-sounding workshop you’re being pitched is meat, rather than hype? How do you make the most of your time and elevate your career in the process? We’ve got tips from two industry veterans who know the world of workshops inside and out. Read more.

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Creating an effective online ad

by Jon Ostrow July 14, 2014

Online ad for your band Once you’ve determined the purpose of your ad, the best budget, the target audience, and key performance indicators (KPIs – e.g. email list growth, ticket sales), you now need to actually put your online ad together and set it up. The following will help you to navigate this set-up process to ensure the money you spend is worthwhile. Read more.

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9 things you should never do on stage

by Shaun Letang June 25, 2014

Music performance no nosWhile it’s good to know what you should be doing to advance your music career, it’s also important to be aware of the things you should avoid. With that in mind, I want to share with you nine mistakes I’ve seen musicians make during a music performance. I’ve tried to leave personal opinion out of it, instead focusing on what will make for a poor show for your audience. After all, it’s them you’re there to entertain, right? Read More.

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How to create a compelling Facebook ad

by Ben Sword June 20, 2014

compelling Facebook adEven though lots of indie artists are satisfied staying independent, many musicians I meet would like to get noticed by a label. Personally I don’t focus too much on “label obsessed” marketing, so you can use this same trick to reach journalists, radio stations, bloggers, and all manner of influential people who can help push your music forward. Read More.

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Should you advertise online?

by Jon Ostrow June 4, 2014

online music marketing strategyFocusing on building your community organically is part of a balanced digital PR strategy, but when used effectively, advertising can magnify your existing PR efforts. The reasons for advertising generally fall into two categories: awareness and conversion. Read More.

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Optimize your digital music sales on iTunes

by Jon Ostrow April 30, 2014

digital music sales on iTunes As an indie, your plan should be to seek out social and digital distribution platforms that will cater best to you and your audience, but there is one platform that still dominates as the go-to for mass music purchasing. This platform is iTunes. As of 2013, iTunes accounted for 66% of all digital music sales. Read more.

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Your elevator pitch should start a conversation

by Michael Gallant April 16, 2014

Artist branding and your elevator pitch While there’s no universal formula for creating an ideal musical elevator pitch, there are ways to help yourself communicate effectively in situations when you’re interacting with a potential new fan or industry contact. We’ve assembled tips from a trio of music industry professionals to help you spark productive conversations about your music — and avoid walking away with your foot in your mouth. Read more.

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Six social media platforms you should consider using

by Jon Ostrow March 24, 2014

social media platforms In our second social media review, we dive into a few “niche” social media platforms. Though many of them have significantly fewer users than Facebook or Twitter, each can play a critical role in effective branding, marketing, and fan engagement for independent musicians. You could find more engaged followers here than you will on Twitter or YouTube. Read more.

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Get more views on YouTube

by Shaun Letang March 11, 2014

YouTube music channel views While you’ll want to build up your own YouTube music channel, uploading to established channels that cater to your target audience who have a LOT more subscribers than you can help build your fan base. Some of the channels which you can upload videos to will have tens or hundreds of thousands of subscribers, so you stand to gain a whole new set of fans. Read more.

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Build a superfan base one video at a time

by Ben Sword March 7, 2014

SuperfanIf you’ve done research on music marketing, you’ve heard you need to be on social media “engaging” with your fans. I’ll admit, I wasn’t sure why I needed to bother until I discovered the “check move” theory, which tells us that the more positive interactions fans take with an artist, the closer the connection will be, and that will ultimately lead to more support.
Read more.

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Five facts about your favorite social media platform: Part 1

by Jon Ostrow February 27, 2014

social media platforms Social media can be a confusing landscape to navigate for anyone, as each platform offers a unique opportunity and experience. We’ve compiled several key stats from recent studies and reports for some of the biggest social media platforms to help make the process of managing your social profiles less overwhelming.
Read more.

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YouTube for musicians

by Disc Makers February 25, 2014

From managing your YouTube music channel to maximizing your music marketing, our YouTube for musicians posts are full of practical advice and innovative ideas.
Read more.

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Building your online presence

by Andre Calilhanna February 14, 2014

Michael ShoupWe had people come to us when we first opened business saying, “I’ve been told by my manager that I need a website, and it needs to have a tour page and a photos page, and all of this other kind of stuff.” While that’s all great, and I think all that information is good to have, I think people don’t think critically enough about their online music marketing. I know I didn’t when I was first starting out as an artist. Read more.

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Finding and nurturing your musical niche

by Jon Ostrow January 29, 2014

Find and nurture a musical nicheTo be successful you need to compete with the several million musicians worldwide who are online vying for the attention, loyalty, and money of music fans. By focusing on your musical niche, you have the opportunity to explore and create content beyond your music by incorporating your passions and interests into your daily conversation with your fans. Read more.

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How to write a killer artist bio

by Michael Gallant January 17, 2014

Samson MicAs creative musical artists, we’d like to believe our music speaks for itself, but a well-crafted artist bio is still a necessary part of your press kit and promotional efforts. In addition to giving the reader a glimpse into your musical career/journey/accomplishments to date, an engagingly written band bio can increase the chances of your music getting heard, whether you’re approaching music journalists for press coverage, creating an electronic press kit, or just trying to draw in new fans. Read more.

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