From the category archives:


Defining your vision and your music marketing plan [Video]

by Bobby Borg September 25, 2015

music marketing planSetting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.


Planning the rewards for your music crowdfunding project

by Jason Feehan and Randy Chertkow September 24, 2015

music crowdfundingWhether you are trying to cover the cost of producing your next album or get a tour off the ground, crowdfunding gets your fans involved while generating the necessary dollars. Today we want to dive into setting a mix of rewards to encourage backers to pledge the most amount of money to your project. Read more.


Creative strategies to raise money for your indie album release

by Michael Gallant August 31, 2015

indie album release CMYou’ve got your songs, arrangements, musicians, and studio all set and ready to go; plans for CDs and publicity aren’t far behind. The question? How to pay for it all. Here are case studies, tips, and strategies from musicians on gathering the funds to make their own dreams of an indie album release a reality. Read more.


How to crowdfund your next project: 11 steps to success

by Randy Chertkow and Jason Feehan August 20, 2015

11 crowdfunding tipsCrowdfunding doesn’t just raise money, it engages your fans beyond simply asking for donations or getting them to buy your merchandise; a successful campaign makes them feel like active participants, captures their enthusiasm, and helps you spread the word. The key is organizing your efforts to maximize fundraising. Read more.


Sell your story, sell your music

by Frederic Sahyouni August 10, 2015

artist bio“Check out my new single on SoundCloud!” If you’re part of the music industry, you’re either guilty of sending out this message or you’re constantly receiving tweets of it with minor variations. It begs the ultimate question: “Why should your message prompt me to follow your link over any of the other identical messages I receive?” Read more.


6 social media marketing tips for musicians

by Joanna Carpentier August 6, 2015

social media marketing tipsTake some time to implement these social media marketing tips, spruce up your profiles, and optimize your online presence to attract and engage your fans. If you build a strong artist brand and pay attention to analytics, you’ll be on your way to having a booming fan base on social media in no time. Read more.


10 things you can do to reach your music career goals

by Bobby Borg July 23, 2015

how to reach your music career goalsMusicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.


Setting up a call to action on your Facebook artist page

by Andre Calilhanna July 17, 2015

facebook marketing tipEngaging on social media is about promoting your act, marketing your music and gigs, and attracting new fans. But that doesn’t mean sales via social media are impossible, and with Facebook’s “Call to Action” button, you’re one click closer to converting fans to buy your CDs, merch, and tickets. Read more.


The many ways to ask for the sale

by Bobby Owsinski June 9, 2015

online CD salesWhen it comes to sales, sometimes the very best technique is the most direct. Ask plainly for the sale. If your fan or customer really wants to buy from you, you’re doing him or her a favor by making the process streamlined and easy. If your fan or customer is unsure, you’re not helping the cause by being ambiguous. Read more.

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How to give a good interview

by Jason Consoli June 5, 2015

how to give a good interviewAs a music publicist, I’ve worked with a lot of bands and musical acts. In more than a few cases, I’d say the artist’s interview skills could have used a tweak or two. Allow me to share some interview tips that will make you way better at giving interviews and help you get the most out of every one. Read more.


How to optimize your YouTube channel to get more views

by Chris Robley June 1, 2015

How to optimize your YouTube ChannelYou’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.

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Creative music product pricing – eight strategies that paid off

by Bobby Borg May 28, 2015

Wu TangFor many young and developing artists, music product pricing is usually the process of arbitrarily coming up with a number, slapping it on your product or service, and forgetting about it. However, pricing is something that can be far more strategic, and these eight examples will get you thinking about price like never before. Read more.


How to take a great band photo and headshot

by Andre Calilhanna May 8, 2015

how to take a great band photoBeyond songwriting, the fact is visuals really matter, so press photos and all your visual material shouldn’t be an afterthought. Enticing photos, videos, album art, and graphic design will go a long way toward getting attention and will help to establish your brand and get people to pay attention and listen to your music. Read more.

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Engage your audience and create super fans

by Keith Hatschek and Melissa Ewing May 6, 2015

superman super fanAudience participation has always been an integral part of music: fans have always sang and clapped along with their favorite songs as the artist performs on stage. Artists today are taking participation a step further, understanding that inviting fans to play a role in the creative process can lead to a deeper level of engagement. Read more.

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Got an unconventional gig? Use unconventional promotion.

by Michael Gallant May 4, 2015

promoting unconventional music venuesUnconventional venues require additional promo on your end and you should see it more as an active partnership with the venue. Rather than expecting the venue to promote you to their followers or patrons and pack the house for you, you generally will need to anticipate some involvement when it comes to spreading the word. Read more.