The holiday season, especially the golden month between Thanksgiving and Christmas, is the most lucrative time of the year for retail sales. As an independent musician, it can be a time for you to move a ton of product – professionally manufactured CDs, merch, and more. There are many ways to take advantage of this time of the year, and our new guide answers questions about how to prepare your order and make your new release something special for the holidays.
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If you’re an independent artist, you’re probably already functioning as your own label. Keep making music and take advantage of the resources you have. Research blogs and reach out to the ones that post music you like that also matches your sound. Follow up. Build and keep relationships with bookers, bloggers, whoever seems to care about what you’re doing. Try to build a network of support around your music. Read more.