While pricing merch competitively is important, it’s just one piece of the puzzle. There are a number of other factors to consider if you want merch to be really profitable. Read More.
It’s definitely too late to learn anything when the dirt hits your face, but until then, you have plenty of time to learn how to play a musical instrument. Read More.
Doesn’t it always seem that just when you reach the point of wrapping things up, that’s when you lose perspective? These seven music mixing tips will help. Read More.
If you have contacts you can shop a song to, buying exclusive rights to a hip hop beat might be a good idea. If you are just looking to get noticed, you should consider leasing that beat. Read More.
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
Independent artists rely on the tangible media that is the music CD. As a physical representation of their hard work, a means of increasing revenue, and to establish their brand, independent musicians use CDs in ways major label artists don’t. Read More.
Music theory is a set of tools you can lean on to help you write and compose, and being deliberate in how you arrange your parts can translate to a better sound on stage. Read More.
Disturbed’s cover version of Simon and Garfunkel’s “The Sound of Silence” is exemplary in many ways – from its intention to pay homage to its power to stand on its own. Read More.
Besides providing basic information, a great poster, flyer, or postcard sells a benefit and triggers a buying action. These design tips can help you streamline the process and serve as a checklist for the information to include. Read More.
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
Everyone says you’ve got to build your email list if you want to be successful in today’s music industry, but most people I’ve talked to have had a less-than-great experience emailing their fans. These tips can help improve your email marketing. Read More.
We mark the end of Black History month remembering The Funk Brothers – the astounding musicians who made the Motown record label what it was: a hit-making machine, and the highest-earning African-American business for many years. Read More.
It’s easy to get caught up in the buzz of your music career taking flight, so here are five reality checks to ensure a record deal and label are a good fit. Read More.
In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.