Not so long ago, our band wrote, recorded, and released a song called, “Star Wars (A Film Like No Other).” When we released it on March 13, 2007, we had no idea it would become one of the most popular videos at StarWars.com, be licensed by AtomFilms, wind up being played on TV, and generate a potential license deal. Read more.
Traditional music videos are one great way to introduce your music to an audience, but there are many other music video ideas – including mashups, vlogs, and animation – that can help your grow your YouTube channel. YouTube generates over 100 million social actions on videos every week, including comments, likes, and shares. Read more.
Because YouTube has become the number one search engine for music, if you’re an independent musician planning on posting videos to YouTube, work to increase YouTube views and the number of clicks for your next creation by following these seven steps. Read more.
YouTube is the world’s largest music search engine. Within the last ten years, it’s also grown to become one of the primary ways people share and discover music. But YouTube is more than simply a promotional platform, you can make money on YouTube. It can drive music and merch sales, as well as advertising revenue. Read more.
Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.
You’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.
In this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.
When it comes to vocal technique, Fields recommends keeping a round mouth and keeping the sound from coming purely out of the nose. “If you can create the sound in the back of your throat, combine that with the air in your chest and get resonance in your nasal cavity, you’re good. It’s almost like singing under water.” Read more.
Want to learn how to sing R&B and deliver great vocals? Singer and producer Alvin Fields gives advice on choosing material, delivering vibrato, and owning your riffs. Read More.
If you are looking to do something great in the music biz – or in anything in life – you’ll need to have your head screwed on straight. Steve Rennie, AKA The Renman, consistently talks about how you can prepare yourself for music success, and it all starts with having the right attitude. Read more.
Updated January 2018. Justin Timberlake’s scheduled Super Bowl halftime performance is dredging up ghosts of halftimes past, and the age-old question: why is there a concert in the middle of a football game? Read more.
You know what the secret is?” Rob “Blasko” Nicholson reveals, “The hour that you’re onstage, that’s not the important part. It’s the other 23 hours of the day. If no one can stand you because you’re a raging asshole or a drug addict or whatever for 23 hours of the day, it doesn’t matter how good you are for the hour onstage.” Read more.
Focused on providing a curated listening experience and an easy rental process, VNYL strives to be as intimate as possible. Each record is shipped with a paper sleeve insert and borrowers are encouraged to write comments and thoughts about the music directly on the sleeve, so that the vinyl albums’ travels can be documented. Read more.
Picking the right partners in the music business is a big-picture concept that cannot be understated. It influences every decision an artist makes regarding his or her career in music. Former UCLA football coach Rick Neuheisel talks about the qualities of a good coach – and artist manager. Read more.
While the Internet and new technologies propel online music marketing ever into the future, I’m amazed by how many of us have the etiquette of a caveperson. Seriously, I just got an anonymous link posted on my social networks with the blurb, “Yo, check my song out.” Two seconds later, I got a friend request from someone with no profile picture other than that creepy, default blank head. Read more.