Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.
You’ve created a YouTube channel and you’ve got a dozen of videos posted – but building a following on YouTube can be hard work. Optimizing your YouTube channel will put you in position to grow your following. Follow these 25 steps and start gaining more views, likes, and subscribers. Read more.
In this video, music manager Steve Rennie talks about finding your “true north,” which often means you have to pick yourself up when something fails and stay true to your musical vision. When you’re not in a place of success or showing signs of improvement, it can be tempting to think about your music and career in a different light. Read more.
When it comes to vocal technique, Fields recommends keeping a round mouth and keeping the sound from coming purely out of the nose. “If you can create the sound in the back of your throat, combine that with the air in your chest and get resonance in your nasal cavity, you’re good. It’s almost like singing under water.” Read more.
Want to learn how to sing R&B and deliver great vocals? Singer and producer Alvin Fields gives advice on choosing material, delivering vibrato, and owning your riffs. Read More.
If you are looking to do something great in the music biz – or in anything in life – you’ll need to have your head screwed on straight. Steve Rennie, AKA The Renman, consistently talks about how you can prepare yourself for music success, and it all starts with having the right attitude. Read more.
We look at the Super Bowl halftime show, from 1991 to 2017 and ask: Why is there a concert in the middle of a football game? Read more.
You know what the secret is?” Rob “Blasko” Nicholson reveals, “The hour that you’re onstage, that’s not the important part. It’s the other 23 hours of the day. If no one can stand you because you’re a raging asshole or a drug addict or whatever for 23 hours of the day, it doesn’t matter how good you are for the hour onstage.” Read more.
Focused on providing a curated listening experience and an easy rental process, VNYL strives to be as intimate as possible. Each record is shipped with a paper sleeve insert and borrowers are encouraged to write comments and thoughts about the music directly on the sleeve, so that the vinyl albums’ travels can be documented. Read more.
Picking the right partners in the music business is a big-picture concept that cannot be understated. It influences every decision an artist makes regarding his or her career in music. Former UCLA football coach Rick Neuheisel talks about the qualities of a good coach – and artist manager. Read more.
Do music producers, artists, and bands need managers? Maybe, maybe not. It depends on where you are currently in your career. This question will come up sooner or later regardless of where you are. Before signing any contracts here are a few things to consider. Read more.
Working with partners when songwriting is inherently collaborative and is often how great songs get written. Plus – for musicians, songwriters, and producers – the music creation process is usually the most enjoyable. But how do you split up the music publishing pie when it comes down to business? Read more.
Even though lots of indie artists are satisfied staying independent, many musicians I meet would like to get noticed by a label. Personally I don’t focus too much on “label obsessed” marketing, so you can use this same trick to reach journalists, radio stations, bloggers, and all manner of influential people who can help push your music forward. Read More.
Daniel Ebbers, voice instructor at the Conservatory of Music at University of the Pacific, shares insights and vocal exercises in our video series for vocalists. In these videos, he explores the upper register of a student’s vocal range and summarizes our four-part series. Read more.
You wouldn’t see a top athlete compete without going through a set of warm up activities, and if you are a vocalist, you need to do the same kind of preparation every time you sing. Professor Daniel Ebbers has been training singers for more than twenty years, and in the following videos he explains the benefits of warming up and takes us through a series of vocal exercises. Read more.